To launch or not to launch? The case of Maurice Lacroix
INTERVIEW
April 2020
Under the managing hand of Stéphane Waser, Maurice Lacroix has repositioned itself in recent years more as a maker of casual, urban and sporty watches. The (…)
Maurice Lacroix Masterpiece Moonphase Retrograde
April 2020
Twenty years after the launch of the first Maurice Lacroix model featuring a retrograde display, the Jura-based brand continues to embrace contemporary, (…)
Maurice Lacroix Aikon Chronograph
March 2020
Maurice Lacroix further expands its best-selling collection with the introduction of two new Aikon Quartz models and one new style. With their uniform of (…)
Maurice Lacroix Eliros Rainbow
March 2020
Maurice Lacroix is pleased to unveil two new watches that provide the perfect antidote to the winter blues, courtesy of their vibrantly hued dials. The (…)
Maurice Lacroix Aikon Chronograph Skeleton
March 2020
The Aikon Chronograph Skeleton is a contemporary and sculptural creation that combines the powerful, angular and masculine lines of the Aikon Automatic with (…)
Maurice Lacroix Fiaba Moonphase
January 2020
The Fiaba Moonphase blends functionality, glamour and style. This latest timepiece from Maurice Lacroix features a moonphase indication, diamond set dial (…)
Maurice Lacroix Masterpiece Embrace
January 2020
The Masterpiece Embrace is a fusion of artistic expression and technical creativity, courtesy of its retrograde calendar and unusual small seconds display. (…)
“Brands are starting to understand the mechanics of e-commerce”
STÉPHANE WASER
December 2019
In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (…)
Maurice Lacroix Masterpiece Moonphase Retrograde
December 2019
Twenty years after the launch of the first Maurice Lacroix model featuring a retrograde display, the Jura-based brand continues to embrace contemporary, (…)
Watch trends 2019: Urban
WATCH SELECTION - EUROPA STAR
August 2019
Energy, robustness, virility, contemporaneity – arrestingly designed urban models are always big sellers and assume their role of innovation laboratory. (…)
Discover the first watch festival of Montreal
CANADA
August 2019
The Canadian watch market is developing, as we stressed in a recent article! Among the new interesting initiatives is the first international watch show of (…)
Maurice Lacroix Aikon Automatic 35mm
July 2019
The contemporary Aikon Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly (…)
