Mido: a brand new version of the Commander Big Date
January 2021
Bottomless blue and luxurious rose gold are the two shades chosen for an elegant new version of the Commander Big Date. The rose-gold-coloured PVD indexes (…)
Mido Multifort Mechanical Skeleton Limited Edition
December 2020
Mido presents the Multifort Mechanical Skeleton Limited Edition, a distillation of rarity, history and technology. In this first for Mido, the brand boldly (…)
Mido Ocean Star Chronograph: shaped for the seas
November 2020
On the seas, the wildest races abide by one essential rule: speed must be perfectly controlled to master the water’s surface. Mido presents a chronograph (…)
Mido: a set of new Belluna Royal timepieces
October 2020
Mido is subtly revisiting its Belluna collection and giving it a chic and rebellious new face thanks to a cushion-shaped case. The timepiece’s design is (…)
Mido Multifort Power Reserve
August 2020
Mido draws its inspiration for the Multifort collection from the architecture of the famous Sydney Harbour Bridge. The Swiss brand introduces the Multifort (…)
Mido Baroncelli Mechanical Limited Edition
August 2020
At less than 7 mm thick, Mido presents its slimmest mechanical watch to date: the new Baroncelli Mechanical Limited Edition.
"Collectors won’t be enough for Swiss watchmaking"
FRANZ LINDER, MIDO
July 2020
Mido, a Swiss volume brand specialising in automatic watches, plays a key role in the watchmaking ecosystem as a “transmission belt” between the bottom and (…)
Walter von Känel and François Thiébaud: two "rocks" of Swiss watchmaking
CROSSING PATHS
June 2020
Who could have imagined, in early 2020, that we’d be where we are today? The pandemic crisis is accelerating change everywhere. Two “rocks” of the Swiss (…)
Mido Commander Gradient
April 2020
With the Commander Gradient, Mido dares to embrace the unexpected, showcasing a watch mechanism beneath a gradient dial that shifts from smoky to clear. The (…)
Mido Baroncelli Wild Stone
December 2019
Free, daring, elegant or provocative: the Baroncelli Wild Stone collection is sure to surprise! A particular intensity emanates from these highly original (…)
Swatch Group: the "vintage & silicon" strategy
INTERVIEW
October 2019
Mido’s Ocean Star is 75 years old, but its new version, the Ocean Star Diver 600, is equipped with silicon. It’s an embodiment of the Swatch Group’s (…)
Mido Multifort Patrimony
July 2019
Beneath the retro exterior of the Multifort Patrimony resides a latest-generation automatic movement: the Caliber 80, which provides this timepiece with up (…)
