Mido: a set of new Belluna Royal timepieces
October 2020
Mido is subtly revisiting its Belluna collection and giving it a chic and rebellious new face thanks to a cushion-shaped case. The timepiece’s design is (…)
Mido Multifort Power Reserve
August 2020
Mido draws its inspiration for the Multifort collection from the architecture of the famous Sydney Harbour Bridge. The Swiss brand introduces the Multifort (…)
Mido Baroncelli Mechanical Limited Edition
August 2020
At less than 7 mm thick, Mido presents its slimmest mechanical watch to date: the new Baroncelli Mechanical Limited Edition.
“Collectors won’t be enough for Swiss watchmaking”
FRANZ LINDER, MIDO
July 2020
Mido, a Swiss volume brand specialising in automatic watches, plays a key role in the watchmaking ecosystem as a “transmission belt” between the bottom and (…)
Walter von Känel and François Thiébaud: two “rocks” of Swiss watchmaking
CROSSING PATHS
June 2020
Who could have imagined, in early 2020, that we’d be where we are today? The pandemic crisis is accelerating change everywhere. Two “rocks” of the Swiss (…)
Mido Commander Gradient
April 2020
With the Commander Gradient, Mido dares to embrace the unexpected, showcasing a watch mechanism beneath a gradient dial that shifts from smoky to clear. The (…)
Mido Baroncelli Wild Stone
December 2019
Free, daring, elegant or provocative: the Baroncelli Wild Stone collection is sure to surprise! A particular intensity emanates from these highly original (…)
Swatch Group: the “vintage & silicon” strategy
INTERVIEW
October 2019
Mido’s Ocean Star is 75 years old, but its new version, the Ocean Star Diver 600, is equipped with silicon. It’s an embodiment of the Swatch Group’s (…)
Mido Multifort Patrimony
July 2019
Beneath the retro exterior of the Multifort Patrimony resides a latest-generation automatic movement: the Caliber 80, which provides this timepiece with up (…)
Mido Commander Big Date 60th Anniversary
July 2019
The Commander collection is celebrating its 60th anniversary! To mark this anniversary in spectacular fashion, Mido is launching a limited edition of its (…)
Mido Multifort Dual Time
May 2019
The new Multifort Dual Time is an essential accessory for all avid travellers. It offers twice as much freedom thanks to the Caliber 80 with GMT function, (…)
Mido Baroncelli Caliber 80 Chronometer Silicon
April 2019
Clean lines and cutting-edge technology for a timepiece combining elegance and accuracy. The new Baroncelli Chronometer Silicon features a sumptuous (…)
