Mido Baroncelli Tonneau Lady
April 2019
With the new Baroncelli Tonneau Lady, Mido unveils a delightful, ultra-refined new model with highly feminine curves. Faithful to the subtle and sleek (…)
Mido Baroncelli Midnight Blue Lady
March 2019
Mido pays tribute to the most timeless expression of its watchmaking heritage with the women’s Baroncelli Midnight Blue automatic watch. The depth of the (…)
Mido Commander Icône
February 2019
Exceptional due to its distinctive look and its hallmark neo-vintage, sophisticated design, this new addition to the Commander collection is a captivating (…)
Mido Baroncelli Prisma
February 2019
With a marquetry of 25 separate pieces of mother-of-pearl, applied by hand in an oval shape and surrounded by 51 diamonds, the Baroncelli Prisma is an (…)
Mido Baroncelli Lady Day Night
December 2018
The Baroncelli Lady Day & Night offers three different styles in a single watch, with semi-matt black leather, glossy lacquered red leather or grey (…)
Mido Commander Shade PVD Or Rose
December 2018
Mido launched its first Commander watch in 1959. It immediately became an iconic piece and has been sold continuously ever since. For the brand’s 100th (…)
Mido Ocean Star Diver 600m
November 2018
Mido presents its most superlative timepiece. In accordance with the ISO 6425 certification, the new Ocean Star Diver 600 is water-resistant to a pressure (…)
Mido Commander Big Date
November 2018
This elegant automatic watch, which respects the original Commander Collection’s DNA, features a large date aperture at 6 o’clock, a big date to celebrate (…)
Watch Curator ’18
- Vintage & Neo-vintage
THE APPEAL OF NOSTALGIA
October 2018
“La nostalgie, c’est le désir d’on ne sait quoi” (”Nostalgia is the desire for the indefinable something")—Saint-Exupéry.
‘There is no vintage bubble’
ALFREDO PARAMICO
October 2018
Alfredo Paramico is a world-class collector, primarily of Patek Philippe and Longines. This Italian former merchant banker, living in Miami, now manages an (…)
Interview with Franz Linder, CEO of Mido
“WE’RE EXPLORING ALL THE POSSIBILITIES E-COMMERCE OFFERS”
July 2018
The brand with the Spanish name (“I measure”) came into being exactly one century ago, in 1918. Historically well-established in Latin America, the Swatch (…)
mido Commander Big Date
June 2018
To open the celebration of its 100th anniversary, Mido is launching the Commander Big Date: a series of innovative models fitted with the Caliber 80. This (…)
