TAG Heuer x Fragment: a new collaboration in avant-garde

TAG Heuer x Fragment: a new collaboration in avant-garde

December 2025
TAG Heuer and fragment return with their third collaboration, continuing a creative dialogue that began in 2018. This time, the conversation takes shape (…)
TAG Heuer Monaco Split-Seconds chronograph air 1

TAG Heuer Monaco Split-Seconds chronograph air 1

November 2025
At Dubai Watch Week, it’s lights out as Tag Heuer crosses the start-line of a new era in watchmaking, channeling its motorsport DNA with the TAG Heuer (…)
R&D: TAG Heuer foot to the floor

R&D: TAG Heuer foot to the floor

November 2025
Just in time for the 350th anniversary of Christiaan Huygens’ balance spring, TAG Heuer ushers in a new era for the watch’s oscillator with the (…)
Introducing the TAG Heuer Connected Calibre E5

Introducing the TAG Heuer Connected Calibre E5

October 2025
TAG Heuer unveils the fifth generation of its Connected watch - the Calibre E5 - a perfect fusion of Swiss craftsmanship and advanced digital innovation. (…)
TAG Heuer TH-Carbonspring: opening the age of carbon for the oscillator

TAG Heuer TH-Carbonspring: opening the age of carbon for the oscillator

September 2025
Just in time for the 350th anniversary of Dutch polymath Christiaan Huygens’ invention of the modern oscillator, by pairing a balance wheel and a (…)
TAG Heuer Monaco Split-Seconds Chronograph | F1®: it's lights out and away we go!

TAG Heuer Monaco Split-Seconds Chronograph | F1®: it’s lights out and away we go!

May 2025
This exclusive limited edition of 10 pieces, featuring white ceramic and sapphire crystal, celebrates the new heights achieved by the brand in the field of (…)
Jean-Claude and Pierre Biver: “If youth knew, if age could”

Jean-Claude and Pierre Biver: “If youth knew, if age could”

GENERATIONS

April 2025
Having revived mechanical watchmaking with Blancpain, boosted Omega’s global presence, put Hublot on the map, restructured TAG Heuer and shaken up Zenith, (…)
TAG Heuer gears up for a new era

TAG Heuer gears up for a new era

April 2025
Through its major partnership with Formula 1, TAG Heuer — the most universal brand in the LVMH Group’s watchmaking portfolio, with a long legacy in motor (…)
“Partnering with F1 is something you experience only once in a lifetime”

“Partnering with F1 is something you experience only once in a lifetime”

March 2025
TAG Heuer, the most universal brand in the LVMH Group’s watchmaking portfolio with a long legacy in motor sports, is now associated with the most popular of (…)
TAG Heuer Carrera Chronograph Diamond-Set versions

TAG Heuer Carrera Chronograph Diamond-Set versions

February 2025
These diamond-studded chronographs, available in blue and powdery pink, feature a flange set with 72 diamonds and 11 chaton diamond indexes adding (…)
TAG Heuer Carrera: introducing new purple editions

TAG Heuer Carrera: introducing new purple editions

February 2025
The smoky black-to-purple gradient dial and domed glassbox crystal create a dramatic play of light and depth. The Chronograph, driven by the Calibre Heuer (…)
TAG Heuer Formula 1 Chronograph in four vibrant colour schemes

TAG Heuer Formula 1 Chronograph in four vibrant colour schemes

February 2025
Bringing racing adrenaline to the wrist, these dynamic timepieces feature bold “running track” indexes, kinetic-inspired layouts, precision-engineered (…)