R&D: TAG Heuer foot to the floor

R&D: TAG Heuer foot to the floor

November 2025
Just in time for the 350th anniversary of Christiaan Huygens’ balance spring, TAG Heuer ushers in a new era for the watch’s oscillator with the (…)
Introducing the TAG Heuer Connected Calibre E5

Introducing the TAG Heuer Connected Calibre E5

October 2025
TAG Heuer unveils the fifth generation of its Connected watch - the Calibre E5 - a perfect fusion of Swiss craftsmanship and advanced digital innovation. (…)
TAG Heuer TH-Carbonspring: opening the age of carbon for the oscillator

TAG Heuer TH-Carbonspring: opening the age of carbon for the oscillator

September 2025
Just in time for the 350th anniversary of Dutch polymath Christiaan Huygens’ invention of the modern oscillator, by pairing a balance wheel and a (…)
TAG Heuer Monaco Split-Seconds Chronograph | F1®: it's lights out and away we go!

TAG Heuer Monaco Split-Seconds Chronograph | F1®: it’s lights out and away we go!

May 2025
This exclusive limited edition of 10 pieces, featuring white ceramic and sapphire crystal, celebrates the new heights achieved by the brand in the field of (…)
Jean-Claude and Pierre Biver: “If youth knew, if age could”

Jean-Claude and Pierre Biver: “If youth knew, if age could”

GENERATIONS

April 2025
Having revived mechanical watchmaking with Blancpain, boosted Omega’s global presence, put Hublot on the map, restructured TAG Heuer and shaken up Zenith, (…)
TAG Heuer gears up for a new era

TAG Heuer gears up for a new era

April 2025
Through its major partnership with Formula 1, TAG Heuer — the most universal brand in the LVMH Group’s watchmaking portfolio, with a long legacy in motor (…)
“Partnering with F1 is something you experience only once in a lifetime”

“Partnering with F1 is something you experience only once in a lifetime”

March 2025
TAG Heuer, the most universal brand in the LVMH Group’s watchmaking portfolio with a long legacy in motor sports, is now associated with the most popular of (…)
TAG Heuer Carrera Chronograph Diamond-Set versions

TAG Heuer Carrera Chronograph Diamond-Set versions

February 2025
These diamond-studded chronographs, available in blue and powdery pink, feature a flange set with 72 diamonds and 11 chaton diamond indexes adding (…)
TAG Heuer Carrera: introducing new purple editions

TAG Heuer Carrera: introducing new purple editions

February 2025
The smoky black-to-purple gradient dial and domed glassbox crystal create a dramatic play of light and depth. The Chronograph, driven by the Calibre Heuer (…)
TAG Heuer Formula 1 Chronograph in four vibrant colour schemes

TAG Heuer Formula 1 Chronograph in four vibrant colour schemes

February 2025
Bringing racing adrenaline to the wrist, these dynamic timepieces feature bold “running track” indexes, kinetic-inspired layouts, precision-engineered (…)
TAG Heuer Carrera Date in two pastel versions

TAG Heuer Carrera Date in two pastel versions

February 2025
The two 36mm models, in captivating powdery pink and lilac, are accented with 11 diamond indexes for an understated sparkle, gracefully blending (…)
TAG Heuer Carrera Chronosprint x Porsche Rallye

TAG Heuer Carrera Chronosprint x Porsche Rallye

January 2025
TAG Heuer and Porsche celebrate their shared motorsport legacy with a limited-edition timepiece inspired by the first rally success of the Porsche 911 at (…)