A history of watch advertising: 1980-1989
June 2023
From the archives: our first look at the Swatch
ANNIVERSARY SERIES
February 2023
It has often been said that the Swatch saved the Swiss watch industry, and March 1, 2023 marks 40 years since its introduction. Although this view is mostly (…)
Introducing the 2023 Swatch Valentine’s Day Collection
January 2023
Many say the way to a person’s heart is through their stomach. Swatch believes it’s also through what’s on their wrist. Recipe for Love has a customizable (…)
An introduction to Swatch’s Holiday Collection
December 2022
This year, Santa isn’t coming to town, on Golden Merry he’s heading to a Swiss chalet complete with an alphorn to make the reindeer dance. The Holiday (…)
Swatch takes the Moonswatch on tour
July 2022
Eleven MoonSwatch “rolling planets” started their journey on July 12 from the Swatch Global Headquarters in Biel, Switzerland, and tour Europe, stopping at (…)
Swatch x Omega: what madness is this?
EDITORIAL
July 2022
All it took was the announcement of an unprecedented and vaguely incestuous marriage between Swatch and the Speedmaster Moonwatch, Omega’s iconic timepiece, (…)
Presenting the Swatch X Centre Pompidou Collection
April 2022
Reimagining six masterpieces as bright timepieces, the Swatch X Centre Pompidou Collection is the latest in a long line of collaborations that started in (…)
MoonSwatch: an extraterrestrial collaboration
March 2022
Swatch has collaborated with Omega to imagine an innovative Swatch take on the Speedmaster Moonwatch. The unexpected partnership, a first between the two (…)
Swatch and the Colors of Nature
March 2022
Each of the five earthy colors represents a different landscape that is millions of years in the making - intense basalts, awe-inspiring canyons, dense (…)
Swatch’s new take on Valentine’s Day
January 2022
Three heart-inspired watches dial up the love factor for Valentine’s day.
Swatch starts the new year with clear intentions
January 2022
There’s nothing to hide with the new Swatch clear Collection.
Swatch’s new plastic
INNOVATION
December 2021
In 2020, Swatch began converting its collections to use a new bio-sourced plastic derived from castor oil. This new plastic is also combined with ceramic to (…)
