The Gang’s all here: Swatch x Peanuts Collection
November 2021
With almost 18,000 strips, Peanuts is one of the most popular comic strips of all time and a staple in pop culture. Schulz’s stories blend childish concerns (…)
Swatch goes back to 1984 in Bioceramic
October 2021
With its latest 1984 Reloaded collection, the brand looks to its roots for inspiration and combines a set of its original and most coveted 1984 designs with (…)
Swatch introduces the NASA-inspired Space collection
June 2021
Three of the five watches of the new Space collection feature elements of bio-sourced material and are directly inspired by the spacesuits worn by NASA (…)
Swatch enters a new territory with the Bioceramic
May 2021
A few months after the first bio-sourced Swatch launched in September 2020, here comes “Bioceramic”, a new and unique mix of ceramic and bio-sourced plastic.
Space oddities
April 2021
Phantasmagorical shapes, experiments in decoration, high-flying mechanical follies, mixes of styles, candy colours – on the watch scene numerous “space (…)
Timing the Olympic Games
HISTORY OF WATCHMAKING
April 2021
If the Olympic Games finally take place this summer in Tokyo, it won’t be Seiko that will be responsible for timekeeping (unlike the Tokyo Olympics in (…)
The Watch Files - The Delirium
PODCAST
April 2021
Join Serge Maillard, Publisher & CEO of Europa Star, and Stephen Foskett, Publisher of Grail Watch, as we tell the stories of the events that changed (…)
Swatch Heartbreak: a twisted spin on Valentine’s Day
February 2021
Many believe time can also heal a broken heart. That’s why Swatch is celebrating all the singles and love cynics this coming Valentine’s Day with a new (…)
Watchmaking and the environment: on the front line
INNOVATION
January 2021
Future customers will necessarily be more attentive to the environmental impact of their purchases. A few established watch brands stand out for their (…)
Disney Mickey Mouse X Keith Haring collection by Swatch
DISNEY’S ICON, MICKEY MOUSE, GOES POP
December 2020
The latest Swatch collaboration with Disney & the Keith Haring Studio celebrates the iconic 1980’s New York social activist and pop-artist, renowned for (…)
Swatch SISTEM51 Bioreloaded models
MECHANICAL REVOLUTION MEETS MOTHER NATURE
December 2020
It’s a first: recently introduced bio-sourced materials, extracted from the seed of the castor plant, now make their debut in the brand’s mechanical (…)
Swatch Big Bold Chrono – Checkpoint Golden
November 2020
Launched in October, Big Bold Chrono is the new Swatch product that conquers the wrists of all who dare to dare. Now introducing the special edition watch, (…)
