Swatch HoHoOuch
November 2020
Just like the rest of us, Santa’s year has been derailed, quite literally. Swamped with endless Christmas lists and wishes, he took his eyes off the road (…)
Swatch Big Bold Chrono with stopwatch function
October 2020
Swatch launches Big Bold Chrono with the stopwatch function that allows to play with the very concept of time by pausing or re-setting it as desired.
Swatch presents Sistem51 bio-reloaded models
October 2020
The recently introduced bio-sourced materials, extracted from the seeds of the castor plant, now debut in the brand’s mechanical watch line Sistem51, a real (…)
Luxury: a gilded cage for the Swiss watch industry?
ANALYSIS
February 2020
Is the watchmaking industry simply coming to the end of a 30-year revolution bent on pursuing the high-end segment as the ultimate goal? Or does the (…)
Swatch X 007
February 2020
Swatch is on a secret mission! Just in time for the release of the latest James Bond movie No Time To Die, the Swiss watchmaking brand launches an exclusive (…)
Swatch: New headquarters and a lot of questions
WHAT’S NEXT
February 2020
The magnificent “serpent” designed by Japanese architect Shigeru Ban for Swatch took more than eight years to rise out of the ground and unfurl its coils in (…)
“Today, we admire the disruption of the past”
INTERVIEW WITH YVES BEHAR
January 2020
Swiss-born star designer Yves Behar has a long list of clients, ranging from Nike to L’Oreal, Louis Vuitton to Prada, Samsung to Herman Miller. Now based in (…)
Watchmaking in the age of digital complexity
EDITORIAL
December 2019
Watchmaking has now fully entered the age of digital complexity. Unlike the well-oiled networks of the past, the jungle we’re dealing with today is more or (…)
Order a watch... from your car
SWATCH
June 2019
Is it the «McDrive» of watchmaking? Swatch, with its usual facetiousness, has just opened a drive-thru store in its Swiss hometown. Presentation.
Streetwear Swatch
COLLABORATION
June 2019
For a long time, the Swiss brand has been translating a form of colourful urban culture into watchmaking. It finds natural ties with the Japanese streetwear (…)
Swatch presents an inverted automatic movement watch
FLYMAGIC COLLECTION
February 2019
Swatch has launched a new line Flymagic to premiere the innovative paramagnetic Nivachron™ hairspring, made from a newly developed titanium-based alloy with (…)
Swatch Flymagic
February 2019
Swatch launched a new Flymagic collection that feature a new mechanical movement with anti-magnetic Nivachron™ hairsprings made from a newly developed (…)
