WorldWatchReport 2012: China overtakes, Omega closes in on Rolex and other key findings
March 2012
Since 2004, the WorldWatchReport™, published by the Digital Luxury Group in partnership with Europa Star, has provided the industry with an exclusive (…)
Haute Horlogerie under the watchful eye of the WorldWatchReport 2012
February 2012
As each year during the Salon International de la Haute Horlogerie (SIHH), the Digital Luxury Group publishes the principal results of the Haute Horlogerie (…)
Digital Luxury Group deciphers consumer demand for haute horlogerie watch brands
January 2012
At the SIHH in Geneva today, Europa Star’s partner Digital Luxury Group published the results for the 15 haute horlogerie brands in its annual (…)
Looking beyond Facebook and Twitter
December 2011
Nowadays it’s hard to find a business manager who isn’t at least somewhat familiar with or aware of Facebook and Twitter. Facebook with its mass appeal and (…)
China – A brand new world, but a world in itself, for online luxury
August 2011
The Chinese market has passed from the status of becoming a promising market to now being one of the common and indispensable components in the development (…)
Facebook: The race is on to attract the fans
July 2011
“Social media is a challenge no business can ignore,” insisted Joseph Wan, CEO of Harvey Nichols, speaking before a large assembly of top international (…)
WorldWatchReport: Seven years of analyzing the watch industry and its presence on the Internet
March 2011
On the occasion of the release of the seventh edition of the WorldWatchReport, we return to this study of the market that casts a unique light on the watch (…)
Retailers in the digital era
March 2011
Like the brands that promote and sell watches, most retailers also have a place in cyberspace. This digital presence reflects the inevitable evolution in (…)
SIHH 2011: The Haute Horlogerie under the WorldWatchReport’s magnifying glass
January 2011
1 out of 4 search performed online for Haute Horlogerie brands comes from China, which is only second to the US. Clientele’s preferences towards Haute (…)
Watchmaking brands’ ambassadors in the digital era
November 2010
By gathering insights on proposed ambassadors in key markets in the online arena, some visionary brands are now making more informed and successful choices (…)
The secret of successful watch brand videos
August 2010
As the watch industry tries to get its marketing communication up to speed in cyber space, knowing how to place brand videos on the Internet and determining (…)
Is luxury compatible with e-commerce?
July 2010
Long hesitant to cross the threshold into the digital world, luxury brands have since integrated the Internet into their communication, marketing, and sales (…)
