WORLDWATCHREPORT 2010: All Eyes on BRIC
March 2010
IC-Agency, leader in Luxury Digital Marketing, is publishing the WorldWatchReport 2010. The market study that is a reference for the luxury watch (…)
WORLDWATCHWEB: In the advancing jungle of the media
March 2010
First there were newspapers. Then came radio, which reigned for many years before television appeared on the scene. In the streets, posters and billboards (…)
WORLDWATCHREPORT 2010: All Eyes on BRIC
March 2010
IC-Agency, leader in Luxury Digital Marketing, is publishing the WorldWatchReport 2010. The market study that is a reference for the luxury watch (…)
SIHH 2010: Haute horlogerie under the WorldWatchReport’s magnifying glass
February 2010
Carried out by Luxury Digital Marketing Firm IC-Agency in partnership with Europa Star and with the support of the Fondation de la Haute Horlogerie, the (…)
SIHH 2010:The Haute Horlogerie under the WorldWatchReport's magnifying glass
January 2010
Carried out by Luxury Digital Marketing Firm IC-Agency in partnership with Europa Star and with the support of the Fondation de Haute Horlogerie, the (…)
Searching for Fine Jewellery on the Internet
September 2009
Finding information on just about anything has never been easier since the advent of the Internet. At its entry point are a number of search engines such as (…)
IC-Agency Is the first Swiss Company to obtain Google Analytics Certification
August 2009
While the cost of advertising on the Internet exceeded CHF 50 billion in 2008, the performance analysis is a strategic issue for the entire company (…)
Haute horlogerie – a close look at ten brands on the Internet
August 2009
Watch consumers have become more and more skilled at researching information about watches, thanks notably to the Internet. The ability to capture and (…)
Facebook and watch brands: Success in the making
June 2009
Return to FacebookIn November 2008, as the Facebook phenomenon was reaching an international audience, IC-Agency and Europa Star had already (…)
The New Marketing Helix: Ad Spending Splinters
May 2009
The American fashion industry publication Women’s Wear Daily (Conde Nast Publications), often called ‘The Bible of fashion’, recently sought the (…)
WorldWatchReport 2009:Online behaviour of the watchmaking clientele in Asia, Europe and the United States
March 2009
In 2008, watch exportation to Asia rose by more than 13%, creating potentially significant business opportunities in this part of the world for the (…)
Watch Brands and Social Networks: A Focus on Facebook
January 2009
The social networking site Facebook has become, in a few short years, the daily meeting point on the Internet for more than 120 million people (…)
