IC-Agency wins Prix Stratégis 2008
November 2008
Organized by the University of Lausanne, HEC, and sponsored by Edmond de Rothschild Private Bank, Raymond Weil as well as Ernst & Young, (…)
Consumer Generated Media: marketing by consumers
September 2008
In September 2004, in an online discussion forum, an anonymous web surfer explained how Kryptonite branded locks could be opened with a Bic pen.
Results of the WorldWatchReport 2008 reaffirm growing consumer interest
August 2008
Results of the WorldWatchReport 2008 have confirmed strong consumer interest in luxury watch products. The outcomes have revealed that the Internet (…)
WorldWatchReport 2008: Results revealed
June 2008
Before entering a boutique or deciding to purchase a watch, it has become quite customary for most consumers to spend a number of hours on the Internet (…)
How well are the top brands ranked in search engines?
May 2008
Every year, the WorldWatchReport reveals the most searched luxury watch brands online. By dissecting the search volume for the top luxury watch (…)
How do you solve a problem like the Internet: words from those on the inside
April 2008
The Internet. We all use it. We all couldn't live without it. Are we all, in the watch industry, afraid of it, too?
A market study like no other: World Watch Report 2008 launches at BaselWorld
April 2008
As luxury watch manufacturers, retailers and aficionados descend upon Basel, Switzerland for the international watch fair known as BaselWorld, (…)
Social networking sites or a haven for consumer branding
March 2008
In this new digital era, the traditional style of networking for social and business purposes has changed a great deal. People of all sorts are turning (…)
How four major brands approach the Internet
January 2008
For our latest magazine issue, IC-Agency asked Details, a crossmedia communication agency, to compare the websites of four luxury watch brands. (…)
A new generation of luxury websites
November 2007
The luxury industry today must deal with new issues tied to the advances of the Internet. This type of media touches all socio-cultural levels. The software (…)
The challenges of indexing
October 2007
Google, Yahoo, Microsoft, AskJeeves, and even Baidu (a leading search engine in China) are among the many names from the four corners of the (…)
Rethinking the online luxury experience
September 2007
The ever so popular stigma attached to the Internet, in regards to luxury goods brands, is that presence online will undeniably cheapen the brands (…)
