Girard-Perregaux in Japan: the cultural strategy of an independent

Girard-Perregaux in Japan: the cultural strategy of an independent

August 2004
Girard-Perregaux has been present in Japan since 1992. However, it was in 1998 that Gino Macaluso, a man with great experience in the domain of (…)

The IWC image challenge in Japan

The IWC image challenge in Japan

August 2004
All the “purely watchmaking” brands belonging to the Richemont group, Cartier, Piaget, ..., IWC, Panerai and Baume & Mercier are (…)

Citizen - Classic Outside, Hi-Tech Inside

Citizen - Classic Outside, Hi-Tech Inside

August 2004
The company’s watch sales increased 12% in Japan alone last year. What is the reason of this relative successı

In Japan, Seiko is also positioned in the haut de gamme

In Japan, Seiko is also positioned in the haut de gamme

August 2004
Founded in 1877, a pioneer of modern watchmaking and the mechanical watch in Japan, Seiko is still owned by Hattori the founding family. As a (…)

The Japanese watch market in convalescence

The Japanese watch market in convalescence

August 2004
One of the principal editors of the New York Times, Thomas L. Friedman, recently compared the Japanese economy to a person who finally is able to (…)

Tack and Gybe with TNG watches

Tack and Gybe with TNG watches

August 2004
TNG stands for ‘Tack and Gybe’, the two main and critical sailing manoeuvres that often make the difference between winning and losing a regatta.With (…)

LAKIN@LARGE - Going off on a tangent …

LAKIN@LARGE - Going off on a tangent …

August 2004
Quite a few people have asked me about the title I used in the last issue, ‘The show’s not over until the fat lady sings’. Well, as most of you (…)

A Utopian feast of timing

A Utopian feast of timing

July 2004
BaselWorld and Geneva’s SIHH are a bacchanalian banquet for the watch world. It’s impossible to visit close to the thousand watch exhibitors and it would (…)

“When I hear the word 'culture'…”

“When I hear the word 'culture'…”

July 2004
“…I take out my pistol”, said the ‘Iron Chancellor’ Otto von Bismarck, who believed only in strength. In his military opinion, ‘culture’ could (…)

The passion of DeWitt

The passion of DeWitt

June 2004
Claiming to be the fifth generation descended from Napoleon’s brother Jérôme, Jérôme de Witt has also inherited the family’s (…)

Antoine Preziuso: Moving fast... slowly

Antoine Preziuso: Moving fast... slowly

June 2004
Having followed, step-by-step, Antoine Preziuso’s progress , I can definitely say that his evolution has been slow but sure. Antoine Preziuso (…)

The classical quality of GANT

The classical quality of GANT

June 2004
After two short years, Gant watches are quietly making their presence felt throughout the world. The brands latest creations can only help speed up this (…)