Our direction in 2018
EDITORIAL
February 2018
Every industry has been transformed by digital technology – the media as much as, if not more than the watch industry! Times of transition, periods of (…)
Worldtimer and the snob
FREELY SPEAKING
January 2018
Browsing on the internet I came across a blog by ‘Watch Snob’ on which a potential buyer wrote that he knew nothing about watches but was interested in a (…)
Recommended reading
WATCHPRINT.COM
January 2018
Great eggspectations
FREELY SPEAKING
January 2018
I like Hong Kong. I love the vibrant ambience in the streets, the shops and the malls, the Temple Street Night Market, the hubbub around the food stalls in (…)
Who are the brands’ main competitors? Themselves!
January 2018
The sale of a Paul Newman Daytona for 17 million dollars is just the tip of the iceberg. The vintage (and second-hand) market is stealing a march on the (…)
Far East Travel Journal
REPORT
January 2018
What’s happening in the Far East? Europa Star spent a month on the ground in China and Japan, to build up a picture of the watchmaking landscape in what (…)
Swiss watch industry exports in 2017
GROWTH RETURNS SOONER THAN EXPECTED
December 2017
The situation of Swiss watch industry exports improved steadily in the course of 2017. After declining for two years and reaching a new threshold, demand (…)
Swiss brain vs Swiss made
OPINION (EPISODE 2)
December 2017
“The ‘Swiss-made’ label does not defend Swiss values and expertise. Even less does it protect Swiss subcontractors and their employees, since it can be (…)
Who’s wearing what
FREELY SPEAKING
October 2017
Acouple of months ago I attended a society wedding in London where most of the men looked like extras from the movie Four Weddings and a Funeral in their (…)
Maurice Lacroix
BACK TO BASICS
October 2017
It is a textbook example of the watch industry revolution that began in the early 2000s. Maurice Lacroix, the epitome of the successful independent brand – (…)
Automation and calculation
October 2017
All the marketing hype that seems to preoccupy the narrow little world of watchmaking more and more has helped to bury news of two upheavals that are (…)
1984 on your wrist
July 2017
“Before the advent of the railway, owning a watch was a mark of wealth, but afterwards it became proof of civilisation. There is no civilisation without (…)
