What’s the deal with ‘vintage’? (and beards?)
July 2017
It’s not just a trend, it’s become practically an obligation. At Baselworld, you could count on the fingers of one hand the brands that weren’t launching a (…)
Movado Group: “Perceived value is the key to fashion”
VOLUME BRANDS
June 2017
Manufacturing and distributing the Hugo Boss and Tommy Hilfiger brands under licence, the Movado Group is a world giant when it comes to fashion watches. (…)
The lessons to be learned from the 99%
VOLUME BRANDS
June 2017
At the start of the year, Europa Star devoted a feature to the issue of the price of Swiss watches, which soared between 2000 and 2013 before experiencing a (…)
“The average age of our customers is falling dramatically”
GUCCI
June 2017
Gucci is undergoing a revolution! Their new designer, Alessandro Michele, is now making his mark on the brand with the bee logo which was the first to (…)
The post-luxury consumer
VOLUME BRANDS
June 2017
Today, individuals in higher income categories no longer feel the need to consistently upgrade into luxury as income and wealth rises. It’s a concept known (…)
How non-luxury is seducing the wealthiest
VOLUME BRANDS
June 2017
The luxury industry has been showing signs of slowing down for some time. A look at how non-luxury brands have been taking advantage of the situation, using (…)
“EXPLOSION” GENERATION
March 2017
Manpower recently released the results of an interesting survey it conducted among 19,000 young people born between 1982 and 1996 in 25 countries. It paints (…)
STRENGTHENING THE BASE OF THE PYRAMID
March 2017
High on the intoxicating returns from its ascent to the dizzying heights of luxury, the Swiss watch industry has now fallen back to earth. And it’s asking (…)
A LAST WORD TO START - “The danger is not the humanisation of robots but the robotisation of humans”
March 2017
The German futurologist Gerd Leonhard was invited to the 8th Haute Horlogerie Forum last autumn. He had one piece of advice to give to young people looking (…)
Don’t forget the middle class!
DOSSIER
March 2017
In recent decades, Swiss watchmakers have been preoccupied with scaling the summits in terms of pricing, mechanical sophistication and artistic refinement, (…)
What exactly is a mid-range watch?
DON’T FORGET THE MIDDLE CLASS
March 2017
Watchmakers would be the first to say that they don’t like the term “mid-range” – they find it disparaging. And, in fact, there is not a single mid-range – (…)
Target: middle class
VERBATIM
March 2017
Three CEO speak out: Alain Zimmermann, CEO BAUME & MERCIER; Alain Spinedi, CEO LOUIS ERARD; Rolf Studer, co-CEO ORIS.
