Have I got news for you!
FREELY SPEAKING
March 2017
Slouched in a deckchair on the terrace in the sun, puffing serenely on my pipe with the remnants of a delicious cappuccino beside me, my mobile telephone (…)
French and English: an Entente Cordiale
WATCHWORDS
March 2017
As a translator, my job is essentially to take a load of French words, and turn them into a load of English words. Although it’s unclear exactly how many (…)
Watch prices: the great upheaval
REPORT
January 2017
A SPECIAL REPORT COMPILED by Pierre and Serge Maillard – Reshuffling the price cards – Price constellation – It’s the fault of… – An objective look – (…)
Reshuffling the price cards
ANALYSIS
January 2017
The very serious slowdown experienced by the Swiss watchmaking industry in 2016 had at least one positive effect – it provided a clearer view of things, (…)
A price constellation
REPORT
January 2017
The price issue is at the heart of the current watchmaking crisis. Pricing is indicative of a systemic crisis with numerous causes, the consequences of (…)
Watch prices: it’s the fault of…
REPORT
January 2017
It’s the fault of… It is true that any number of reasons of all kinds, a whole interwoven knot of reasons, have placed the watchmaking industry in a (…)
Watch prices: an objective look
REPORT
January 2017
Before we start analysing the current situation, let’s cast our eyes back. Because, although the watchmaking business is all about time, it often has a (…)
A price hike between 2000 and 2010, then the slump
WATCH PRICES
January 2017
So how have prices evolved over the course of the past 15 years? To give an idea, the table below shows a few examples from the French market. The main (…)
“As soon as a price goes up, they look elsewhere”
MARKETS
January 2017
With the democratisation of intercontinental travel prices and the opening up of China, which began sending ever greater streams of tourists all over the (…)
To raise or lower prices?
STRATEGIES
January 2017
In the face of all this uncertainty, the ongoing paradigm shift, the burden of excess stock and industrial overproduction, what strategies are open to the (…)
Freely speaking… Metamorphosis of time and fashion
January 2017
I’ve just read my grandfather’s diary and I can’t believe all the fuss and bother he went through buying his gear. I suppose he looked cool in those days, (…)
…Watchwords / THE PERFECT NAME for a watch brand
January 2017
Remember all those hours you spent as a kid, trying to think up the coolest name for a band, when you could barely strum three chords together? Now try (…)
