Sistem51: a radical take on Swiss mechanical watchmaking
REPORT
April 2026
It is one of the most original movements in the history of the Swiss watch industry. A calibre that embodies an industrial vision which now appears almost (…)
Tissot’s courting Gen Z with its extended NBA partnership
February 2026
In the encyclopaedia of sports, there are those where time is a metric, with little to no clock pressure, and those where every moment of play is anchored (…)
Special Innovation issue - our interview with Raynald Aeschlimann, Omega
December 2025
To mark the tenth anniversary of Master Chronometer certification – awarded to more than 2.5 million watches produced since its inception – Europa Star (…)
Rock of ages: 40 years on, Tissot revives the RockWatch
September 2025
They say adversity is the mother of invention. So it was for Tissot who, in 1985, crafted a watch that would unexpectedly achieve cult status: the (…)
Breguet reappropriates the subscription model for its 250th anniversary
May 2025
Often imitated, never equalled. As the father of modern watchmaking, Abraham-Louis Breguet’s complications, distinctive codes, even his business models have (…)
Swatch Encyclopedia
January 2025
With 8,419 Swatch watches featured in its beautifully curated pages, the Swatch Encyclopedia represents what the brand stands for and is a must-have for all (…)
Longines and the equestrian world – elegant affinities
INTERVIEW
December 2024
In the grandstands for the Longines League of Nations showjumping competition, VP Marketing Bernardo Tribolet talked about the Swiss brand’s sports timing (…)
Rado and the alchemy of ceramics
September 2024
The brand made the art of ceramics its own. But now that a growing number of brands are adopting the material, it is having to redouble its R&D efforts (…)
Jaquet Droz seeks new dynasties to conquer
August 2024
It used to supply the courts of kings and queens, and even the emperors of China. Today, the historic brand from Neuchâtel intends to supply exclusively (…)
“I’ve set Tissot a target of 5 million watches a year”
June 2024
Not all Swiss watch brands subscribe to the strategy of scaling back production as part of the industry’s push upmarket. Some use a different playbook, as (…)
Longines: “High-end brands don’t have a monopoly on legacy!”
June 2024
In an interview with Europa Star, CEO Matthias Breschan discusses three key points which he believes are crucial to Longines’ future… and how he intends to (…)
How AI is revolutionising sports timing
OMEGA
May 2024
As the Official Timekeeper at the Paris 2024 Olympic and Paralympic Games, Omega calls on the services of Swiss Timing, part of Swatch Group. Beyond (…)
