The State of AI in Luxury
February 2026
The luxury industry stands at a defining moment in AI adoption. While technology giants race ahead, luxury brands face unique challenges in balancing (…)
From data to decisions: watchmaking’s AI future
February 2026
The luxury industry sits on a goldmine of customer data spanning decades. Yet even as AI promises to unlock unprecedented insights, many brands remain (…)
Shared intelligence: the new architecture for growth in luxury
January 2026
AI in luxury isn’t a choice between craft and code. It’s a question of how to fuse both to deliver experiences neither could achieve alone. As the following (…)
AI in China: the next great acceleration for the watchmaking world
January 2026
While Western luxury brands debate AI strategy, China’s digital platforms are already building it for them. For Swiss watchmakers, the question is no longer (…)
The basics of AI: ten terms that matter today
January 2026
From LLMs to Agentic AI and MCP, understanding these concepts is essential for navigating luxury’s digital transformation.
The AI revolution is happening but we don’t see it yet
OPINION
January 2026
Homo sapiens may be 250,000 years old, the last two centuries have reshaped our species in ways no cave painter or Greek philosopher could have imagined. (…)
Whose hallucinations are they? Ours or AI’s?
EDITORIAL
December 2025
A photograph in our previous issue, The Road to India, prompted a letter from an observant reader informing us of an error he had spotted “in the image (…)
Launch of the Luxury Watch Barometer
March 2024
Expert Fred Levin (ex-LGI and Troverie) has introduced a new tool for measuring trade flows in the US watchmaking industry. We asked him three questions.
IWC Introduces Digital Watch Passports in Partnership with Arianee
December 2023
IWC Schaffhausen introduces My IWC Passport, a blockchain powered digital product passport linked to an individual IWC watch. Owners will be able to access (…)
EveryWatch: a new frontier in Big Data for watch sales
November 2023
With the expansion of the market for pre-owned watches, the transaction prices of certain models have been thrust into the spotlight. Newly launched (…)
Watch Certificate
TM
– From marketplace to blockchain
CASE STUDY
January 2023
Blockchain certification is a hot topic for today’s watch industry. A French start-up that began life as a marketplace for watches now specialises in (…)
How TAG Heuer finds new aficionados through tech
CASE STUDY
January 2023
Accepting crypto-currencies or launching NFT-enabled watches is just the beginning for tech-savvy CEO Frédéric Arnault, who wants to make TAG Heuer the (…)
