Hedging against crypto uncertainty
January 2023
With market crashes and the dramatic downfall of exchange giant FTX dominating the headlines, 2022 ended with the crypto world in chaos. So, are brands and (…)
The metaverse: is it right for the watch world?
January 2023
With the metaverse forecast by analysts to generate US$5 trillion in consumer and enterprise value by 2030, its potential seems too big to ignore, and (…)
Web3: dream or delusion?
EDITORIAL
January 2023
The new version of the internet that we’re told will be immersive and decentralised, encompasses such a broad range of realities (or “virtualities”, (…)
Decoding Web3 solutions in watchmaking: Origyn
CASE STUDY
November 2022
Origyn is an emerging player in blockchain solutions for the luxury and watch industries. What benefits does its solution bring to the value chain? In this (…)
Decoding Web3 solutions in watchmaking: Aura Blockchain Consortium
CASE STUDY
November 2022
Aura Blockchain Consortium is a key player in blockchain solutions for the luxury and watch industries. What benefits does its solution bring to the value (…)
Decoding Web3 solutions in watchmaking: Arianee
CASE STUDY
November 2022
Arianee is a key player in blockchain solutions for the luxury and watch industries. What benefits does its solution bring to the value chain? In this (…)
Is the NFT hype over?
WEB3
October 2022
First a frenzy, then a collapse: the world of NFTs and cryptos has had a tumultuous year. Since then, there has been little news from watch brands on this (…)
Adresta joins forces with Swisscom to track watches online
INNOVATION
July 2021
The Zurich-based start-up, a spin-off of ETH Zurich, aims to track the life cycle of watches by The Zurich-based start-up, a spin-off of ETH Zurich, aims to (…)
Visiodome: a new solution for remote presentations
TECHNOLOGY
July 2021
Since the outbreak of the pandemic, one of the most challenging issues for the watch industry has been how to present and display watches remotely. Several (…)
Why Louis Erard is going into blockchain and NFTs
INTERVIEW
July 2021
Digital tokens or “non-fungible tokens” (NFTs), located on the blockchain, have been the subject of considerable hype since a virtual work of art was sold (…)
Blockchain on the move in the watch industry
INTERVIEW
May 2021
Announcements are coming out about alliances between luxury brands around shared blockchain solutions. One of the most important players on this booming (…)
SevenFriday, a pioneer in digital watch authentication
May 2021
While there’s been a lot of talk about the application of blockchain technology to guarantee the authenticity of watches, independent brand SevenFriday has (…)
