To appeal to collectors and beyond, replicating the physical experience online is a new imperative for the watch industry. The Covid-led lockdowns, the rise (…)

Online marketplace eBay has its sights on the top end of the market, starting with watchmaking. The e-commerce behemoth has just set up a new authentication (…)

The new loyalty programme, designed in cooperation between Louis Erard and Qiibee, comes with an ad hoc branded web application, for all fans to track their (…)

The founder of aBlogtoWatch shares his thoughts as new digital initiatives are piling up this year in reaction to the pandemic crisis. A candid conversation (…)

To replace the traditional authenticity papers, Origyn, a new Swiss foundation, is offering biometric recognition of watches by means of a simple smartphone (…)

A new crop of start-up technology companies would have you believe so. But are the brands biting?

Digital certificates are about to infiltrate the world of collectors’ watches via an initiative by the authors of the famous “Only” watchmaking book series, (…)

Numerous players in the watch industry have responded swiftly to the absence of physical encounters by increasing the number of sessions and interviews they (…)

The pandemic crisis that the watch industry is going through is also accelerating its digital transition. Among the most promising elements of this is the (…)

The pandemic has led to the accelerated digitisation of our daily life. However, the watch industry finds itself still stuck at a stage similar to that of (…)

The coronavirus crisis is leading to grand-scale initiatives, such as total lockdowns, which would have been considered impossible only a few weeks ago. We (…)

To say that Google has been quite active on the smartwatch front last year year would be an understatement. In January 2019, it acquired the Fossil Group’s (…)