Europa Star
“Swiss brands left too much space for generic websites”
Europa Star

“Swiss brands left too much space for generic websites”

MARIO PESERICO

December 2019
In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (…)
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Watchmaking in the age of digital complexity
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Watchmaking in the age of digital complexity

EDITORIAL

December 2019
Watchmaking has now fully entered the age of digital complexity. Unlike the well-oiled networks of the past, the jungle we’re dealing with today is more or (…)
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“White glove” delivery, popular in China, comes to Switzerland
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“White glove” delivery, popular in China, comes to Switzerland

E-COMMERCE

September 2019
Gübelin is expanding its e-boutique by offering personal one-day delivery for online orders of watches starting at CHF 5,000. The Swiss retailer’s digital (…)
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Watchdreamer: the leasing formula
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Watchdreamer: the leasing formula

E-COMMERCE

July 2019
Paying in monthly installments is already standard practice in the automotive industry. In Switzerland, a startup now offers to buy watches on credit. The (…)
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Mechanical, quartz or connected?
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Mechanical, quartz or connected?

INDUSTRY

June 2019
Is there still room for every category of timepiece in the 21st century? Innovation suggests there is. But only the market can give us the definitive answer.
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Gucci: “The watch industry must move on e-commerce”
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Gucci: “The watch industry must move on e-commerce”

INTERVIEW

May 2019
A major player in the watch industry, Gucci has just launched the Grip, a new collection based on the universe of its creative director Alessandro Michele. (…)
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Vacheron Constantin in the Blockchain
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Vacheron Constantin in the Blockchain

DIGITAL CERTIFICATION

May 2019
The Geneva manufacture will use the new technology to produce forgery-proof digital certificates for its Les Collectionneurs timepieces. The innovation was (…)
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Movado Group: how to stay relevant in the digital age
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Movado Group: how to stay relevant in the digital age

STRATEGY

May 2019
The American group is undertaking several initiatives to keep on track with new generations: it has just acquired fashion brands MVMT and Olivia Burton, (…)

Instagram, “long time” and “short time”

Instagram, “long time” and “short time”

OPINION

March 2019
The paradox of the supposedly forward-looking new networks is that they constantly plunge us into a distant and magnified past. The internet has given us (…)

“Bridging connection and complication”

“Bridging connection and complication”

FREDERIQUE CONSTANT

February 2019
Frederique Constant has passed the 30 year mark. With characteristic discretion and a style that is anything but exuberant, the brand recently acquired by (…)
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A new e-retail formula in the United States
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A new e-retail formula in the United States

DISRUPTION

February 2019
An expert of the American watch retail network has come up with a system where brands and representatives could finally cooperate in terms of online sales. (…)

Digital vs. analogue

Digital vs. analogue

WATCHWORDS

January 2019
“Analogue” stands apart. It’s real and authentic. It’s vinyl, it’s 35mm. What you see is what you get. It’s kind of vintage, and it’s cool again.