SevenFriday: solid expertise in community building
CASE STUDY
January 2023
Using blockchain to power an inclusive community, SevenFriday’s spin-off UPO7F will offer its platform and in-house technology as a service to other watch (…)
Jacob & Co. blazes a trail for NFT-crossover watchmaking
CASE STUDY
January 2023
Turning NFT art into a GPHG-nominated mechanical watch may not follow the rule book but for CEO Benjamin Arabov that’s the point – the Forbes ‘30 Under 30’ (…)
Dubois et fils: vintage movements tokenised on the blockchain
CASE STUDY
January 2023
Web3 solutions need not be executed on an industry-wide scale. A small Swiss brand has custom-built itself a blockchain as a ledger for traceability of its (…)
How TAG Heuer finds new aficionados through tech
CASE STUDY
January 2023
Accepting crypto-currencies or launching NFT-enabled watches is just the beginning for tech-savvy CEO Frédéric Arnault, who wants to make TAG Heuer the (…)
Hedging against crypto uncertainty
January 2023
With market crashes and the dramatic downfall of exchange giant FTX dominating the headlines, 2022 ended with the crypto world in chaos. So, are brands and (…)
The metaverse: is it right for the watch world?
January 2023
With the metaverse forecast by analysts to generate US$5 trillion in consumer and enterprise value by 2030, its potential seems too big to ignore, and (…)
Web3: dream or delusion?
EDITORIAL
January 2023
The new version of the internet that we’re told will be immersive and decentralised, encompasses such a broad range of realities (or “virtualities”, (…)
Decoding Web3 solutions in watchmaking: Origyn
CASE STUDY
November 2022
Origyn is an emerging player in blockchain solutions for the luxury and watch industries. What benefits does its solution bring to the value chain? In this (…)
Decoding Web3 solutions in watchmaking: Aura Blockchain Consortium
CASE STUDY
November 2022
Aura Blockchain Consortium is a key player in blockchain solutions for the luxury and watch industries. What benefits does its solution bring to the value (…)
Decoding Web3 solutions in watchmaking: Arianee
CASE STUDY
November 2022
Arianee is a key player in blockchain solutions for the luxury and watch industries. What benefits does its solution bring to the value chain? In this (…)
Is the NFT hype over?
WEB3
October 2022
First a frenzy, then a collapse: the world of NFTs and cryptos has had a tumultuous year. Since then, there has been little news from watch brands on this (…)
Adresta joins forces with Swisscom to track watches online
INNOVATION
July 2021
The Zurich-based start-up, a spin-off of ETH Zurich, aims to track the life cycle of watches by The Zurich-based start-up, a spin-off of ETH Zurich, aims to (…)
