Visiodome: a new solution for remote presentations
TECHNOLOGY
July 2021
Since the outbreak of the pandemic, one of the most challenging issues for the watch industry has been how to present and display watches remotely. Several (…)
Why Louis Erard is going into blockchain and NFTs
INTERVIEW
July 2021
Digital tokens or “non-fungible tokens” (NFTs), located on the blockchain, have been the subject of considerable hype since a virtual work of art was sold (…)
Blockchain on the move in the watch industry
INTERVIEW
May 2021
Announcements are coming out about alliances between luxury brands around shared blockchain solutions. One of the most important players on this booming (…)
SevenFriday, a pioneer in digital watch authentication
May 2021
While there’s been a lot of talk about the application of blockchain technology to guarantee the authenticity of watches, independent brand SevenFriday has (…)
Dimension, sound, light: the digital illusion of reality
INNOVATION
April 2021
To appeal to collectors and beyond, replicating the physical experience online is a new imperative for the watch industry. The Covid-led lockdowns, the rise (…)
eBay unveils ambitious plans for its watch segment
E-COMMERCE
March 2021
Online marketplace eBay has its sights on the top end of the market, starting with watchmaking. The e-commerce behemoth has just set up a new authentication (…)
Louis Erard to launch a blockchain-powered loyalty programme
INNOVATION
January 2021
The new loyalty programme, designed in cooperation between Louis Erard and Qiibee, comes with an ad hoc branded web application, for all fans to track their (…)
Ariel Adams on the digital evolution of the watch industry
CONVERSATION
décembre 2020
The founder of aBlogtoWatch shares his thoughts as new digital initiatives are piling up this year in reaction to the pandemic crisis. A candid conversation (…)
Watches will have their own biometric passports
INNOVATION
November 2020
To replace the traditional authenticity papers, Origyn, a new Swiss foundation, is offering biometric recognition of watches by means of a simple smartphone (…)
Is the luxury watch industry ready for Blockchain?
GUEST COLUMN
août 2020
A new crop of start-up technology companies would have you believe so. But are the brands biting?
Digital certificates enter the collecting scene
BLOCKCHAIN
July 2020
Digital certificates are about to infiltrate the world of collectors’ watches via an initiative by the authors of the famous “Only” watchmaking book series, (…)
Instagram Live: social media show their limits
CORONAVIRUS CHRONICLES
June 2020
Numerous players in the watch industry have responded swiftly to the absence of physical encounters by increasing the number of sessions and interviews they (…)
