Tomorrow, a digital twin for watches
BLOCKCHAIN
May 2020
The pandemic crisis that the watch industry is going through is also accelerating its digital transition. Among the most promising elements of this is the (…)
Online sales in the fast lane
CORONAVIRUS CHRONICLES
April 2020
The coronavirus crisis is leading to grand-scale initiatives, such as total lockdowns, which would have been considered impossible only a few weeks ago. We (…)
Talking watches at Google
IN THE SILICON VALLEY
January 2020
To say that Google has been quite active on the smartwatch front last year year would be an understatement. In January 2019, it acquired the Fossil Group’s (…)
“Swiss brands left too much space for generic websites”
MARIO PESERICO
December 2019
In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (…)
Watchmaking in the age of digital complexity
EDITORIAL
December 2019
Watchmaking has now fully entered the age of digital complexity. Unlike the well-oiled networks of the past, the jungle we’re dealing with today is more or (…)
“White glove” delivery, popular in China, comes to Switzerland
E-COMMERCE
September 2019
Gübelin is expanding its e-boutique by offering personal one-day delivery for online orders of watches starting at CHF 5,000. The Swiss retailer’s digital (…)
Watchdreamer: the leasing formula
E-COMMERCE
July 2019
Paying in monthly installments is already standard practice in the automotive industry. In Switzerland, a startup now offers to buy watches on credit. The (…)
Mechanical, quartz or connected?
INDUSTRY
June 2019
Is there still room for every category of timepiece in the 21st century? Innovation suggests there is. But only the market can give us the definitive answer.
Gucci: “The watch industry must move on e-commerce”
INTERVIEW
May 2019
A major player in the watch industry, Gucci has just launched the Grip, a new collection based on the universe of its creative director Alessandro Michele. (…)
Vacheron Constantin in the Blockchain
DIGITAL CERTIFICATION
May 2019
The Geneva manufacture will use the new technology to produce forgery-proof digital certificates for its Les Collectionneurs timepieces. The innovation was (…)
Movado Group: how to stay relevant in the digital age
STRATEGY
May 2019
The American group is undertaking several initiatives to keep on track with new generations: it has just acquired fashion brands MVMT and Olivia Burton, (…)
Instagram, “long time” and “short time”
OPINION
March 2019
The paradox of the supposedly forward-looking new networks is that they constantly plunge us into a distant and magnified past. The internet has given us (…)