Minase: Japan's best-kept horological secret

Minase: Japan’s best-kept horological secret

REPORT

July 2019
Minase is a good example of how technological innovation in Japan can also be an ode to nature. We paid a visit to this family company in Akita, in the (…)

Visiting Tissot's new boutique in Tokyo

Visiting Tissot’s new boutique in Tokyo

CONCEPT STORES

July 2019
This year, the Swiss brand opened a new boutique in the Daikanyama district, which is popular with designers and has many art galleries, bookstores and (…)

Casio: “We must do better in the metal analogue watch”

Casio: “We must do better in the metal analogue watch”

JAPANESE BRANDS

July 2019
The first generation of G-Shock used plastics, the second one incorporated metal, and the new one is made of carbon. Simultaneously, the brand intends to (…)

Citizen: “Reaping the benefits of our acquisitions”

Citizen: “Reaping the benefits of our acquisitions”

JAPANESE BRANDS

July 2019
The Japanese giant is active on a number of fronts: developing record accuracy with the Caliber 0100, moving towards the connected world with the Eco-Drive (…)

Japanese watchmaking wants to change its image

Japanese watchmaking wants to change its image

ANALYSIS

July 2019
Seiko, Citizen and Casio now offer models at prices that were unthinkable a few years ago. Japanese companies intend to move from a highly technological (…)

Master of the swords

Master of the swords

PORTRAIT

July 2019
Swordsmith Sadanobu Gassan works with Casio to craft watches for a dedicated MR-G line. The heir to six generations of artisans, he explains how he works today.

The enigma of Japanese youth

The enigma of Japanese youth

ANALYSIS

July 2019
Japanese people aged 20 to 40 are much less into luxury than their parents, who experienced the country’s industrial boom. They prefer to save for their (…)
Europa Star
A new era for Japanese watchmaking?
Europa Star

A new era for Japanese watchmaking?

EDITORIAL

July 2019
As demand for Japanese quartz movements continues to fall, due to declining interest in the fashion watch, and as the arrival of the smartwatch causes major (…)

Citizen Caliber 0100

Citizen Caliber 0100

THE ONE-SECOND CHALLENGE

June 2019
In a world first, the Japanese brand is introducing three new Eco-Drive watches that achieve an accuracy to within ±1 second per year. They draw directly on (…)

“Strengthening the appeal of G-Shock for mature buyers”

“Strengthening the appeal of G-Shock for mature buyers”

INTERVIEW WITH SHIGENORI ITOH CEO

May 2018
G-Shock is 35 years old in 2018. Among the most striking anniversary models that Casio has launched this year are the Red Out, the Gold Tornado, the Big (…)

Minase, a window on the watch

Minase, a window on the watch [Video]

JAPANESE CRAFTS

April 2018
Originally a family company specialized in the production of cutting tools in the Akita province of Japan, Minase is a growing-up watch artisan aiming at (…)

Japan: towards a revival?

Japan: towards a revival?

2017

March 2018
In 2017, Japan’s watch market showed some very interesting trends. Following the return of tourists from greater China, inbound demand is showing a gradual (…)