Cartier - Brand Index - Europastar

Cartier was founded in Paris in 1847 by Louis-François Cartier as a jewellery house. The company started manufacturing watches from 1874, when Louis-François Cartier’s son Alfred took over the business. The company produced one of the first-ever wristwatches, especially for famous aviator Alberto Santos-Dumont, in 1904. The Santos model is still produced by Cartier and is a best-seller. In more recent times, the company has developed its own in-house manufacturing capabilities and now produces its own movements such as the 1904 MC manufacture movement found in the Calibre de Cartier watch.

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highlights

Call for applications: 2024 Cartier Prize for Watchmaking Talents of Tomorrow

Call for applications: 2024 Cartier Prize for Watchmaking Talents of Tomorrow

The Cartier Prize for Watchmaking Talents of Tomorrow, created exactly thirty years ago by the Institut Horlogerie Cartier to recognise apprentice (...)

A meeting with Watchfinder & Co. CEO Arjen van de Vall

A meeting with Watchfinder & Co. CEO Arjen van de Vall

The platform recently launched its own marketplace – an important development for the UK-based company, which belongs to Richemont and exhibited at (...)

Cartier: meeting with President and CEO Cyrille Vigneron

Cartier: meeting with President and CEO Cyrille Vigneron

Since taking over as CEO in 2016, Cyrille Vigneron has built a strategy around Cartier’s core identity of shaped watches and the use of technique to benefit (...)

Cartier: the Tank Française is back

Cartier: the Tank Française is back

Launched in 1996, the Tank Française debuted a metal bracelet in perfect harmony with the case, becoming an immediate member of the great Tank family. A (...)

Cartier: the Tank Française is back

Cartier: the Tank Française is back

Launched in 1996, the Tank Française debuted a metal bracelet in perfect harmony with the case, becoming an immediate member of the great Tank family. A (...)

Concentration continues in watch distribution

Concentration continues in watch distribution

MARKETS

A distribution strategy that emphasises monobrand stores is benefitting a small number of powerful retailers with the necessary logistical and financial (...)

Cartier Pebble-Shaped watch

Cartier Pebble-Shaped watch

Cartier has reissued a singular timepiece whose unprecedented design reflects the feeling of excitement in London at the beginning of the 1970s, following (...)

A retailer provides free parking to an entire town

A retailer provides free parking to an entire town

PORTRAIT

Ahee Jewelers, a multi-generational retailer based near Detroit in the United States, decided to offer free parking for two months to residents of its (...)

The jewellers' ode to nature

The jewellers’ ode to nature

GALLERY

Ever since humans invented jewellery, they have always drawn inspiration from nature. Representations of flowers or animals worn as an ornament are part of (...)

Cartier presents the Pebble-Shaped watch

Cartier presents the Pebble-Shaped watch

A limited edition of 150 individually-numbered watches, this timepiece with a surprising and singular aesthetic is presented in a version that remains (...)

Collecting vintage jewellery: an initiation

Collecting vintage jewellery: an initiation

ADVICE

How can you create a collection of vintage jewellery when you can’t afford the pieces signed by prestigious brands that fetch record prices at auction? (...)

The 1920s, the golden age of jewellery

The 1920s, the golden age of jewellery

The decade between 1920 and 1930 was one of the richest and most beautiful eras for high jewellery. The great names of the Place Vendôme vied with each (...)