Europa Star History Europa Star dates back to 1927 when Hugo Buchser, its founder, was a young and enthusiastic entrepreneur, with a passion for watches. He launched a guide for watch buyers which soon became an essential tool for the entire watch industry. A seasoned traveller and globetrotter, he voyaged around the world, creating a network of magazines which would promote the watch industry worldwide.
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The first series of magazines was created in Brazil and Argentina, and by the 1950s a variety of magazines sprouted up in English, French, German, Spanish, Chinese, Japanese, Arabic, Hindi, Urdu, Thai and Cyrillic, progressively covering most of the world’s continents.
Under the leadership of Gilbert Maillard-Buchser, who became President of Hugo Buchser SA in 1962, all the magazines were grouped under the Europa Star brand name to cover all the international watch markets and transform Europa Star into a truly worldwide publishing company.
Thus, Europa Star quickly became the leader of the watch industry’s specialized press and the worldwide expansion of the magazines was extraordinary, making it a phenomenon in the specialized Swiss watch industry press.
In 1995, the third generation of the family, brothers Pierre and Philippe Maillard took over the helm of the company and Europa Star became part of the multinational group United News & Media / Miller Freeman, and then VNU / The Nielsen Company (the world’s leading provider of marketing information, audience measurement, and business products and services).
In 2010 (7/5/2010), ownership of Europa Star returned to the Maillard-Buchser family, with Philippe Maillard as CEO and Pierre Maillard as Editor-in-Chief, respecting full continuity of the international publishing activities initiated in 1927 by the founder Hugo Buchser.
Today Europa Star reaches 164 countries through its network of magazines and websites.
Our international watch publications:
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EUROPE - 6 x per year - English
Distributed to top retailers, brand distributors and manufacturers throughout European markets, including Eastern Europe countries. The publication reports and analyses trends from production to distribution, new developments, the leading products as well as the state of the markets. The Letters from our special correspondents come direct from the business centres of Europe while Country Market Focus sections investigate the potentials of key developing regions. With regular sections on Haut de Gamme, design trends, the WorldWatchWeb and the latest collections of leading brands. Website & iPad: www.europastar.com |
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INTERNATIONAL - 6 x per year - English
Provides a unique global coverage throughout all world markets - in addition to Europe - to the entire world channels for branded watches. Europa Star International is published in Switzerland with our local & international team bringing the essential watch news to the world capitals and newly developing areas. Delivered regularly in each market to key retailers and major brand distributors, by personal mail, in more than 120 countries around the world. Website & iPad: www.europastar.com |
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USA & CANADA - WATCH AFICIONADO, Special Web & iPad print edition 6 X per year - English
The US edition of Europa Star provides the world watch news to the global North American distribution network through print and e-media. The edition circulates bi-monthly to 10,000 top US retailers and distributors and is read by more than 240,000 yearly unique visitors on the europastar website in North America. Europa Star US edition and europastar.com bring the Swiss and global perspective of the international watch brands and their activities to America the world’s largest single market. The US edition coupled with europastar.com is a must-read for all educated trade retailer and watch distributors in North America. Website & iPad: www.europastar.com |
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CHINA - WATCHES FOR CHINA, Special Web & iPad print edition 6 X per year - Chinese Traditional
An ideal combination of print and e-media products that cover all watch actors working daily on the development of the "Greater China" market. Embedded in a new concept in targeted media communication, the edition for China vehicles brand images and new developments for the market through print advertising and communication on the Internet. One of the quickest and more direct ways to get all the international watch news with information available 24/7. All information, company histories, new products and highlights are featured on the web watches-for-china.com, while brand images and advertisements are promoted through Europa Star’s China print edition. The magazine and website are linked together to promote watch brands over the Chinese markets, in Hong Kong, Macao, Taiwan, Singapore and Mainland China. Website & iPad: www.watches-for-china.com |
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LATIN AMERICA / SPAIN - EN ESPAÑOL, Special Web & iPad print edition 4x times per year - Spanish
Europa Star en Español edition in print and online (Horalatina.com & Europastar.es) for the Spanish speaking watch world. Updated daily with Swiss and international watch news, Europa Star’s Spanish website is the only media that covers the global specialist watch community for Latin America and Spain. Top distributors and retailers of fine watches as well as aficionados in both markets are provided with key international information on the watch industry and their leading brands. Complemented by three special print publications sent by personal mail to the top watch retailers, agents and distributors in both markets, Europa Star is the number one Spanish language communication network for the international fine watch industry. Website & iPad: www.horalatina.com (URL for Latin America) www.europastar.es (URL for Spain) |
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RUSSIAN, Russia and all Russian-speaking countries of CIS 365/365 on the web, plus Europa Star Special print edition for Ukraine, 4 times per year - Russian
Published by Karavan media in Kiev, the Europa Star Special Edition for Ukraine covers the major actors of the luxury watch trade in Ukraine and is distributed to an exclusive list of VIPs and end-consumers. This edition carries the major articles and brand features from Europa Star. The website europastarwatch.ru covers all of the Russian speaking countries for professionals and consumers. Website & iPad: www.europastarwatch.ru |
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PREMIERE, Europa Star Swiss Première BaselWorld - French
Europa Star Première, once a year Special Edition, is produced to cover the Swiss Market on the occasion of the BaselWorld fair. Published 10 days before the opening of the World Watch and Jewellery Show, this Special Edition avant-première is distributed to all decision makers of the Swiss watch industry, Swiss retailers, banks and services, as well as at BaselWorld’s media centre and newsstands during the exhibition. Website & iPad: www.europastar.com/premiere |
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CIJ International Jewellery TRENDS & COLOURS - The World of Jewellery, Haute Joaillerie & Luxury Creations, Website, iPad, plus 2x a year special Trends & Colours’ print edition - English
Covering Haute Joaillerie, luxury creations and fine jewellery in the world of fashion, Europa Star publishes a unique trend magazine and specialist website for the international jewellery markets. The websites with Specials online issues for Spring BaselWorld and for Fall Asian shows comes with two special print publications: - CIJ Trends & Colours’ tracker guide in Winter and - Couture/JCK Summer issue for the Las Vegas Shows. Website & iPad: www.CIJintl.com |
THE WORLDWATCHWEB.COM
365 days per year - English - French - Chinese - Spanish - Russian The global communication network of Europa Star websites is unique in the watch and jewellery trade and the number one channel to disseminate information to the entire range of trade professionals, consumers and aficionados worldwide. The five websites of Europa Star - under the URL www.worldwatchweb.com - reach the global watch and jewellery communities and their buyers at the international level. Published in English, French, Chinese, Spanish and Russian, five of the world’s most spoken languages, this network of websites provides a constant communication link between the leading brands, their business channels and their consumers worldwide.
Europa Star’s online network www.worldwatchweb.com is composed of following five websites:
www.europastar.com- www.watches-for-china.com - www.horalatina.com - www.europastarwatch.ru - www.CIJintl.com->http://www.cijintl.com/] (Joaillerie, Jewellery & luxury accessories).
Technological publications:
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bulletin d’informations - 7x per year - French & German
Mouvements, Habillage, Composants, Microtechnique, Appareils et Instuments de précision, Machines-outils, Métaux Précieux, Usinage, Alliage, Décolletage, Automation, Traitement de surface, Pierres, Outillage, Ecrins, Services et Solutions pour l’industrie et la fabrication en horlogerie et bijouterie. The reference for the watch manufacturing community since 1929 Information: www.europastar.biz |
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Eurotec - 6 times per year - English, German, French
European micro-technology magazine for high precision machining and micromechanics. Circulation throughout Europe, targeted to high precision companies. Since 1959, the only technical magazine of full European reach. Information: www.eurotec.ch |
