Europa Star HBM - 90 years of international watch publishing

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Read our history in a digital issue
Read our history in a digital issue
PDF / Download for iPad/iBook
PDF / Download for iPad/iBook

Europa Star dates back to 1927 when Hugo Buchser, its founder, was a young and enthusiastic entrepreneur with a passion for watches. He launched a guide for watch buyers which soon became an essential tool for the entire watch industry. A seasoned traveller and globetrotter, he voyaged around the world, creating a network of magazines which would promote the watch industry worldwide.

The first series of magazines was created in Brazil and Argentina, and by the 1950s a variety of magazines sprouted up in English, French, German, Spanish, Chinese, Japanese, Arabic, Hindi, Urdu, Thai and Cyrillic, progressively covering most of the world’s continents.

Under the leadership of Gilbert Maillard-Buchser, who became President of Hugo Buchser SA in 1962, all the magazines were grouped under the Europa Star brand name to cover all the international watch markets and transform Europa Star into a truly worldwide publishing company.

Thus, Europa Star quickly became the leader of the watch industry’s specialized press and the worldwide expansion of the magazines was extraordinary, making it a phenomenon in the specialized Swiss watch industry press.

In 1995, the third generation of the family, brothers Philippe and Pierre Maillard took over the helm of the company and Europa Star became part of the multinational group United News & Media / Miller Freeman (later on VNU - Nielsen).

In 2010, full ownership of Europa Star returned to the Maillard-Buchser family, with Philippe Maillard as Managing Director and Pierre Maillard as Editor-in-Chief, respecting full continuity of the international publishing activities initiated in 1927 by the founder Hugo Buchser.

In 2014, the fourth generation came on board and is now headed by Serge Maillard, Publisher & CEO of Europa Star, bringing a youthful spirit and a fresh impetus with new developments in all our products, in print and in the digital field.

Today Europa Star reaches 174 countries through its network of renewed publications of magazines and websites.

Read our recent readers’ survey key findings

Europa Star’s network of international editions:

EUROPE - 5 X per year - English
Distributed to top retailers, brand distributors, boutiques and watch lovers throughout European markets, including Eastern Europe countries. The publication reports and analyses trends from production to end consumers, new developments, the leading products as well as the state of the markets. The Letters from our special correspondents come direct from the business centres of Europe while market focus sections investigate the potentials of key developing areas. With regular sections on Haut de Gamme, fashion and luxury design trends, social media activities and the latest collections of leading brands.

Website & iPad:

INTERNATIONAL - 5 X per year - English
Provides a unique global coverage throughout all world markets - together with the Europe edition - to the entire sales channels for branded watches and their consumers. Europa Star International is published in Switzerland with our local & international team bringing the essential watch news to the world capitals and newly developing areas. Delivered regularly in each market to key retailers, major brand distributors, boutiques and watch lovers by personal mail, in more than 120 countries around the world.

Website & iPad:

USA - WATCH AFICIONADO, Special Web & iPad edition - 5 X per year - English
The US edition of Europa Star provides the world watch news to the global North American network of aficionados through print and e-media. The edition circulates bi-monthly to 10,000 top US retailers, distributors, boutiques & aficionados and is read by more than 240,000 yearly unique visitors in North America. The print and website editions bring the Swiss and global perspective of the international watch brands to the world’s largest single market. The US edition coupled with is a must-read for all educated watch aficionado - professionals and consumers - within North America.

Website & iPad: or

Chinese simplified print edition + Web & iPad in traditional and simplified Chinese.
An ideal combination of print and e-media products that cover Chinese watch buyers and aficionados, as well as key business actors daily engaged on the development of the "Greater China" market. Embedded in a new concept in targeted media communication, the edition for China vehicles brand images and major developments on the Chinese market through six print edition plus on Internet available 24/7. The magazine and website are linked together to promote watch brands and their products over the Chinese markets, in Mainland China, Hong Kong, Macao and Taiwan.
Website & iPad: / Chinese simplified, / Chinese traditional

LATIN AMERICA / SPAIN - EN ESPAÑOL, Special Web & iPad print edition 2 X per year, for Baselworld and SIHH - Spanish
Europa Star en Español edition in print and online ( & for the Spanish speaking watch world. Updated daily with Swiss and international watch news, Europa Star’s Spanish website is the only media that covers the global specialist watch community for Latin America and Spain. Top distributors and retailers of fine watches as well as aficionados in both markets are provided with key international information on the watch industry and their leading brands.
Website & iPad: (for Latin America) (for Spain)

Europa Star in RUSSIAN - covers all Russian-speaking countries of CIS with daily updated news on its dedicated web and iPad editions.
(For Europa Star special print edition please consult us for issue dates and publication schedule.) provides Russian speaking buyers, aficionados and professionals with the latest international watch news and product information. Co-published by Karavan media in Kiev, it reaches the major actors of the luxury watch trade, VIPs and end-consumers. The edition carries the major articles and brand features from Europa Star.

Website & iPad:

PREMIÈRE, Europa Star Swiss Première - French
For the first time a publication covers the Swiss watchmaking market’s entire ecosystem. 5 times per year - French
The Swiss network of watch retailers, boutiques, and watch brands as well as bankers, lawyers, insurers, financial advisers, auditors, designers, engineers, consultants, academics, all individual stakeholders of the watch business, SMEs and Group CEOs, and the major actors in the service companies such as aviation and private jets, hotels, leisure and culture.
All of these interested parties and VIPs have both a professional and personal interest in watches and the watch business.

Website & iPad:

Europa Star - CIJ Women’s Watches & Jewels - the world of Jewellery, jewellery watches & luxury accessories - English, plus dedicated website & iPad SiteApp
Covering women’s watches, Haute Joaillerie, luxury creations and fine jewellery in the world of fashion, Europa Star publishes a unique trend magazine and specialist website for the international market.

Website & iPad:

The WorldWatchWeb

365 days per year - English - French - Chinese - Spanish - Russian . The global communication network of Europa Star websites is unique in the watch and jewellery trade and the number one channel to disseminate information to the entire range of business buyers, consumers and aficionados worldwide. The five websites of Europa Star - under the URL - reach the global watch and jewellery communities and their buyers at the international level. Published in English, French, Chinese, Spanish and Russian, five of the world’s most spoken languages, this network of websites provides a constant communication link between the leading brands, their business channels and their consumers worldwide.

Technological publications:

bulletin d’informations - 7x per year - French & German
Mouvements, Habillage, Composants, Microtechnique, Appareils et Instruments de précision, Machines-outils, Métaux Précieux, Usinage, Alliage, Décolletage, Automation, Traitement de surface, Pierres, Outillage, Ecrins, Services et Solutions pour l’industrie et la fabrication en horlogerie et bijouterie.

The reference for the watch manufacturing community since 1929

Information & media kit:

Eurotec - 6 times per year - English, German, French
European micro-technology magazine for high precision machining and micromechanics. Circulation throughout Europe, targeted to high precision companies.

Since 1959, the only technical magazine of full European reach.

Advertising opportunities

Europa Star, the World’s Most influential Watch Magazine, is the premier provider of international watch industry news and information. For 89 years, we have supplied watch retailers, watch distributors, watch designers, watch agents and watch manufacturers with news from the international watch industry. Our web and print publications are of interest to the specialized watch trade and the world’s most knowledgeable aficionados, watch collectors and consumers. Our magazines and websites are available in several different languages, making them accessible to all international markets and an essential tool for anyone working in the watch business and all those passionate about watches.

© 2017 Europa Star - All rights reserved.