Swiss & International Watchmaking – Watch Magazines & Websites
14 August 2014
James Franco Awarded the Jaeger-LeCoultre Glory to the Filmmaker 2014 at the Venice International Film FestivalThe Biennale di Venezia and Jaeger-LeCoultre are pleased to announce that the multi-talented American filmmaker James Franco has been awarded the Jaeger-LeCoultre Glory to the Filmmaker 2014 (...)
11 August 2014
Jaeger-LeCoultre Supports the 2014 TIFF Rising Stars at the Toronto International Film FestivalFrom September 4th to 14th, 2014, the Brand will celebrate the best of International and Canadian cinema at the 39th Toronto International Film Festival, as a first time sponsor of the festival. (...)
Watchmaking proposals… Europa Star June-July Edition 2014 - An in-depth report on over 100 watchmaking brands
In ten years the watch has undergone an astonishing transformation. Initially a nice-looking, more or less disposable, largely utilitarian object, it has now achieved star status, becoming virtually a cult object, invested with enormous symbolic weight and value. It is no coincidence that the word "icon" is often used to describe certain watches that have achieved superstar status. In its June Issue, Europa Star offers one of the biggest report on current watchmaking brands.
WATCHMAKING 2014 / BASELWORLD - EVERYTHING AND ITS OPPOSITE
Baselworld: mile upon mile of aisles, lined with hundreds and hundreds of booths looking every inch like places of worship, each dedicated to its own particular divinity. Whether the symbol is a crown, any number of crosses, an alpha or an omega, every brand, large or small, is hoping to attract new converts. It would be impossible for anyone hoping to join the ranks of the faithful to investigate them all, even if they share the task, as Europa Star has done in this issue. The visit is thus necessarily subjective, leaving plenty of room for chance encounters and serendipitous events.
WORLDWATCHWEB - SOCIAL MEDIA - From Education to Sales Generation, Watch Brands’ Digital Presence Peaks at Baselworld 2014
Social Media has altered the way brands are communicating with their customers, rapidly becoming a tool of choice to reach out and interact with them efficiently. Product launches, event coverage and celebrity endorsements are some of the key marketing techniques that are featured daily on all main social channels.
BASELWORLD: ICE, JUNGLE, SAVANNAH and a US General come to Switzerland
Written by Eugene O’Neill in 1939, the play The Iceman Cometh is the story of how Hickey, a blemished but successful salesman, tries in vain to change the lives of a handful of hopeless drunks. Jean-Pierre Lutgen, the amiable CEO of Ice-Watch, is also a very successful salesman, but unlike the fictional iceman Hickey, he has managed to change the sober world of watchmaking with his now vast and ever-increasing collections of the multi-coloured Ice-Watch.
WATCHMAKING 2014 / BASELWORLD - THE BASEL MARATHON
A somewhat tired looking exhibitor at Baselworld confided in me that he had calculated he and his staff each cover around three kilometres a day just walking around their booth. I smiled and explained that the average journalist probably covered the equivalent of at least one marathon (42.195 kilometres) as we trudge around the various halls attending press conferences and then probably complete another in our annual quest for the watch of watches.
Getting a Handle on FASHION WATCHES
If you thought dealing with the tremendous number of watches introduced at Baselworld this year was challenging, consider what the watch industry’s fashion brands have to contend with.
THE SPORTS WATCH SEGMENT continues to be popular
The sports watch is moving in three distinct directions: Sports Style. General Sports. Sports-Specific/Professional. These three very diverse groups demonstrate how popular “sports watches” truly are.
WATCH BRANDS & FOOTBALL - The BEAUTIFUL GAME comes to BASELWORLD
Football is unquestionably the world’s most popular sport, watched and played by millions in nearly every country in the world and, according to Bill Shankly’s remark, more important than life itself. It is not surprising therefore, that watch brands get involved not only as sponsors, but also as manufacturers of watches for the managers, players and those fans rich or fanatical enough to want one.
ASTAR by Rino Brodbeck
The Astar evokes the cosmic order. Its impeccable roundness embraces something close to total minimalism. The watch also takes on a more spiritual role, namely that of establishing a symbiosis with the astral universe.
URWERK - PAST AND FUTURE clash in the DARK KNIGHT and IRON KNIGHT
The new school of watchmaking owes a great deal to the Urwerk company, which has captured imaginations since 1997 with a string of pioneering creations. Urwerk has indeed appeared to break decisively from the conventional round dial with central hands by proposing innovative indications of the hours and minutes with revolving satellites. Although this style of watchmaking was immediately hailed as being at the forefront of modernity or even as decidedly futuristic, it is too easy to forget that it is in fact rooted in the past with its origins in 17th century.
Titoni proudly introduces the revived model Seascoper, which is based on the company’s historic diving model from 1970s. Handcrafted to technical perfection, this masculine timepiece is a reliable companion for sea adventures and a fine watch with elegant design for every day.
AMERICAN SPIRIT - The home of industrialized watch production is back at it - in many forms
In the 1800s and 1900s, America was a pioneer in watchmaking, developing affordable watches for the masses (the famous “dollar” watches), creating supremely accurate timepieces for the railroads, pushing boundaries of design and the use of innovative materials and much more. Then, the Swiss, Japanese and Chinese kind of took over and the bulk of watch production moved offshore. Today, however, there is a renaissance of sorts going on, with American companies coming to the forefront.
Rolex Awards for Enterprise - Five Young Laureates
Exciting projects such as employing technology to improve health diagnoses in the developing world, wildlife conservation in Africa and exploration in South America will receive support from Rolex after five young visionaries became Young Laureates of the 2014 Rolex Awards for Enterprise.
RETAILERS UNDER PRESSURE from watchmakers as never before
Tensions mount. No more free rides. Swatch Group is to invest massively in new company-owned stores. Watchmakers, particularly at the higher end of the market, are getting tougher with watch retailers. Over the last ten years or so, relations between the two partners, which were previously untroubled, have taken an entirely different direction, to the dismay of watch retailers and distributors both.
The Kaleidoscopic World of JEWELLERY WATCHES
I have always been a sucker for colour. I’m not talking about the shocking pinks, reds and mauves that the trendy young females of the species use to dye their hair or paint their toenails, no, I’m talking about the delicate and subtle colours found in nature, painting, mosaics and enamelling along with those vibrant colours that emanate from rubies, emeralds, sapphires and diamonds, the natural lustrous colours of the precious stones that we inevitably associate with the finest jewellery, but are now seeing more and more of in the watch industry.