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CONTENTS
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WATCH AFICIONADO
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CONTENTS
CURRENT ISSUE
TIME.BUSINESS
TIME.KEEPER
THE WATCH FILES
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VIDEO CHANNEL
WATCH GALLERY
SWISSTIME
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BOOKS
JEWELLERY
BRANDS
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WORLDWATCHWEB
WATCH AFICIONADO
NEWSLETTER
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CONTENTS
CURRENT ISSUE
TIME.BUSINESS
TIME.KEEPER
THE WATCH FILES
HIGHLIGHTS
VIDEO CHANNEL
OPINIONS
PORTFOLIOS
E-ZINE
WATCH GALLERY
SWISSTIME
BOOKS
JEWELLERY
BRANDS
ARCHIVES
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ABOUT
ABOUT
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Opinions
Short-term thinking: the paradox facing the “masters of time”
EDITORIAL
February 2024
The image of a watch brand is built over decades, not quarters – a fact made even more apparent with the rise of the secondary market, which brings a (...)
The Doomsday Clock
EDITORIAL
December 2023
We’ve all heard of the Doomsday Clock, which counts down the minutes or – very soon – seconds remaining until the end of everything we know. At the beginning (...)
What will be remembered of 2023?
EDITORIAL
December 2023
Thanks to the fact that we’ve digitised all our issues going back almost a century, I often find myself browsing through writings from the time when my (...)
Will the real Haute Horlogerie please stand up (again)?
FEATURE
October 2023
In the 1990s, the respected journalist and watch expert Pascal Brandt was a regular contributor to Europa Star. Three decades later, he’s back to review (...)
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Oil, metal and noise
EDITORIAL
October 2023
You will indulge me in my use of the first person, for once. For two months, my sole occupation has been visiting the factories that make watch movements – (...)
The guardians of watchmaking diversity
EDITORIAL
octobre 2023
Our new issue contains probably one of the most comprehensive dossiers on watch movements that you’re likely to find in a publication of this size. While (...)
Rolex and Bucherer: a shared history
August 2023
The recent announcement of Rolex’s acquisition of prestigious watch and jewellery retailer Bucherer marks the culmination of nearly a century of shared (...)
Smash and grab
EDITORIAL
June 2023
Not a day goes by without the Italian newspapers reporting a luxury watch theft – in Rome, Naples, Milan (mostly) and elsewhere. Watches are in fashion; (...)
New waves
EDITORIAL
April 2023
In our latest issue we offer a series of portraits of some of these new-generation artisans, who will certainly make some waves. You’ll enjoy reading about (...)
The spirit of Basel, in Geneva?
EDITORIAL
March 2023
The demise of the Basel fair left a void. It felt as if the watchmaking community had been cast adrift. And yet, it would seem that the “spirit of Basel” is (...)
Web3: dream or delusion?
EDITORIAL
January 2023
The new version of the internet that we’re told will be immersive and decentralised, encompasses such a broad range of realities (or “virtualities”, perhaps) (...)
Are you ready for radical solutions?
EDITORIAL
October 2022
Only radical solutions can create real change. But how do you steer an iceberg the size of Ireland, for example, never mind the entire world? What are (...)
From ego to eco
EDITORIAL
October 2022
The 2000s were all about tourbillons; the 2010s were a race for vintage; the decade that has just begun looks set to be all about who can be greenest. But (...)
The second life of watch archives
EDITORIAL
July 2022
Just imagine: a new, horological Library of Alexandria, accessible at the click of a button to journalists, collectors, designers, historians and (...)
Swatch x Omega: what madness is this?
EDITORIAL
July 2022
All it took was the announcement of an unprecedented and vaguely incestuous marriage between Swatch and the Speedmaster Moonwatch, Omega’s iconic timepiece, (...)
Looking back, to move forward
EDITORIAL
July 2022
The act of digitising archives not only dusts them off and freshens them up; by cataloguing them digitally, with the help of artificial intelligence, it (...)
NFW = Non Fungible Watches
EDITORIAL
April 2022
Welcome to Non Fungible Watches. Watchmaking’s final frontier. OK, it doesn’t tell the time and, between you and me, it’s a bit ugly. And even though it (...)
Rekindling the spark of hope
EDITORIAL
March 2022
Time seems to repeat itself. Two decades into the 21st century, it’s as if we have fallen back into the most worrying periods of the previous (...)
Post-industrial watchmaking?
EDITORIAL
February 2022
2021 was not just a year of catching up; it was also a record year for Swiss watch exports. Nevertheless, the post-Covid watchmaking industry is not the (...)
UNESCO: a new starting point for watchmaking
OPINION
July 2021
In December 2020, UNESCO added the “craftsmanship of mechanical watchmaking and art mechanics” to its representative list of the intangible cultural heritage (...)
The failed football Super League: some lessons for watchmaking
OPINION
April 2021
As we have seen in recent days, football is more than just a business: it is a living, breathing piece of collective heritage that belongs as much to its (...)
Should watch suppliers go into direct sales?
EDITORIAL
April 2021
This somewhat provocative and paradoxical question is prompted by the birth of watch incubator Watch Angels, backed by subcontracting group FM Swiss (...)
We’re all collectors now!
REPORT
April 2021
It has never been easier to start collecting watches. And there is no shortage of desire, with a vibrant and growing global community of (...)
A powerful new voice
EDITORIAL
April 2021
A new voice has entered the conversation. This promises debate and controversy, but above all it ensures that the industry maintains its social and (...)