highlights


Baume & Mercier - a modern classic for the city gent

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January 2010


Baume & Mercier is continuing to do what it does best - simple, elegant, classic timepieces at great value for money. One of their introductions for the SIHH this year is an extra-large chronograph with complete calendar from their Classima Executives Collection designed with the modern professional gentleman in mind.

The idea behind the collection was to design a classic, complicated timepiece with a modern twist that looks great with a suit. This particular piece achieves all that with its good-sized, 42mm steel case, silver-coloured dial with grain d’orge guillochÉ dÉcor, alternating opaline, circular-snail and sun satin finished zones, along with its black alligator strap on an adjustable triple folding buckle.


BMercier


The Classima Executive XL Chronograph is equipped with an automatic movement (ETA 7751) that drives the chronograph, moon phase at 6 o’clock, the central hand date, weekdays and months at 12 o’clock and the 24-hour indicator at 9 o’clock. Turn the watch over and an oscillating weight adorned with a CÔtes de GenÈve motif and circular grained bridges can be viewed through the sapphire crystal caseback.

A great timepiece to have in your shop for young executives looking for a modern classic to accompany them to work.


Source: Europa Star December-January 2010 Magazine Issue