RJ Watches SA was officially awarded the “Coup de Coeur Créativité” prize for its advertising campaign.

The prize-giving ceremony took place during a dedicated annual awards evening held at Geneva’s Intercontinental Hotel on Thursday October 14th. This prestigious advertising prize, created by the Ringier press group and its specialised Montres Passion magazine, is awarded by a jury composed of leading professionals. The latter singled out the campaign for its creativity, innovation, “movie mood” stage-setting, aesthetic value and originality.

The 2010 “Coup de Coeur Créativité Horlogère”, rewarding a campaign representing a complete break with the classic communication codes prevailing in the watch industry, was duly accepted on behalf of RJ Watches SA by brand CEO Manuel Emch.

Source: RJ Watches SA

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