The new Baume & Mercier advertising campaign has won the public’s heart as the Watch Campaign of the Year. Chosen from the more than 110 promotional operations presented, the campaign received the greatest number of votes and stood out from the competition by virtue of its aesthetics and expression of brand values.

The honor of “Watch Campaign of the Year” at these awards, organised by Montres Passion magazine, recognises a campaign that plays on emotion and puts a new face on luxury and watchmaking.

The concept was to embody the new brand territory of “Seaside living in the Hamptons” and use images to exemplify the slogan of the Maison d’Horlogerie, “Life is about moments.” The photo shoot was done in East Hampton on Long Island, using real families, amid laughter and the excited shouts of children. It consists of six visuals resembling real-life snapshots and reflects the kind of emotion that only true family bonds could generate. Models from the three new 2011 Baume & Mercier collections, Hampton, Capeland, and Linea, are positioned naturally, enhancing the relaxed ambience.

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