Traditional Swiss watchmaking brand Corum has re-entered the Brazilian market through a partnership with Grifith Jewellers and has launched a limited edition for the occasion that celebrates the 65th anniversary of the Iate Clube de Santos.

The brand’s debut in this significant Latin American market was celebrated with an event at the luxury Cidade Jardim shopping mall, where guests had the opportunity to view the collection and meet Corum’s brand ambassador, sailor Loick Peyron.

Antonio Calce, Corum CEO and Partner said “Latin America is an important market for the watchmaking industry and for the development of our Brand. Thanks to our partnership with Grifith Jeweller, we will strengthen our presence in the Brazilian market. Today Brazil not only plays an important role in the South American market, but also acts as a catalyst in the rest of the world, which means it is essential to develop visibility on this market. This is the beginning of a trustworthy long- term partnership.”

The Limited Edition Admiral’s Cup Seafender 48 Tides Iate Clube de Santos.

The new model that commemorates Corum’s return to Brazil is a Limited Edition Admiral’s Cup Seafender 48 Tides Iate Clube de Santos.

From left to right: Mario Simonsen & Mario Sergio Mello Ferreira, Directors of Iate Clube de Santos, Berardino Fanganiello, Comodore of Iate Clube de Santos, Ricardo Ramos, Director of Grifith Jewellers, Loick Peyron, Sailor & Corum brand ambassador, Jacques-Alain Vuille, Corum Vice President

“It’s a tribute to the 65th anniversary of the Iate Clube de Santos, one of the most important nautical institutions in Brazil, and to this end Corum chose one of its most emblematic models, the Admiral’s Cup 48 Tides”, explains Cedric Doffey, Director for Corum Latin America.