The customer will be able to choose between a gold or steel case, a bezel set with round or baguette-cut diamonds, a dial in coloured lacquer, mother-of-pearl or various coloured stones, such as opal, veined turquoise, malachite and many others... As the star element of the Dior Grand Bal, the rotor will be customisable in its smallest details. Whether for a lattice-work, draped, feathered, sunburst pleated or ribbon motif, the gemsetting and colours may be selected from a broad range.
The case-back will also be customisable: engraved with a text or a constellation symbolising the owner’s zodiac sign.
From hands to strap or bracelet, a wealth of combinations, possibilities and associations will be available to create the Dior Grand Bal Couture.
To guide them in expressing their desires, future customers will be assigned a sales assistant and a designer from the Dior design studio. Once the choices are made, they will have to wait five months for the company’s watchmakers to craft this unique timepiece.