news


Callanen adds technoluxury brand

June 2008


Callanen International proudly announces the addition of TX Watches to its growing family of fashion lifestyle watch brands. TX Watches combines Italian design and German engineering to represent the unification of precise instrumentation and pure aesthetic form.

Using the finest materials with cutting-edge styling and forward-thinking technology, TX breaks with convention and delivers beyond expectations; creating a new category of watches with the luxury that leads time in a whole new direction.

Recently TX Watches launched the TX 800 Series: Linear Chronograph Time Instruments, featuring a patented linear movement that pushes the boundaries of technology and design.

TX Watches fit the profile of Callanen brands united under its key value of taking the best from the past - craftsmanship and attention to detail - and revitalizing it with a vision for the future.

Scott Wolfe, President of Callanen International states, “TX Watches innovation and Old-World craftsmanship matches the Callanen DNA. We are excited to add this new technoluxury brand with proprietary technology to our portfolio of successful watch brands.”

Headquartered in Norwalk CT, Callanen is the global manufacturer, marketer and distributor for Nautica, Ecko, Helix, and TX brand watches. Callanen’s™ motto captures its passion for fashion, design and technology excellence in watches: “Time is the greatest of luxuries and Callanen values every second.”

www.txwatches.com

Contact: [email protected]
(Please credit europastar.com)