Of bricks and paper, clicks and storms
6 October 2017

Of bricks and paper, clicks and storms

As a reading of this issue’s Time.Business substantial “Brick & Click” dossier will reveal, watch retail is truly in the doldrums – or, more accurately, in total disarray. It finds itself not at a turn in the road, but at a crossroads of a hundred and one different routes. Should it take the traditional highway, lined with solid brick-and-mortar buildings, some of which, despite being brand new, are now falling into disrepair like ancient mausoleums? Or should it leave the physical world behind, metamorphose into electronic impulses and speed from click to click across the immense and limitless skein of the internet, hoping to catch something in its nets? Or should it take one of the narrower paths that wind through the long grass, follow the wind, become a nomad, open pop-up stores and invent new ways of doing business?
Automation and calculation
6 October 2017

Automation and calculation

All the marketing hype that seems to preoccupy the narrow little world of watchmaking more and more has helped to bury news of two upheavals that are changing the face of mechanical watchmaking in 2017: its ever-closer fusion with machines, on the one hand, and with science on the other. Or, to put it another way, automation and calculation.
1984 on your wrist
4 July 2017

1984 on your wrist

“Before the advent of the railway, owning a watch was a mark of wealth, but afterwards it became proof of civilisation. There is no civilisation without railways, and there are no railways without watches,” declared author Henri Vincenot, referring to the expansion of watchmaking in the 19th century.
What's the deal with ‘vintage'? (and beards?)
4 July 2017

What’s the deal with ‘vintage’? (and beards?)

It’s not just a trend, it’s become practically an obligation. At Baselworld, you could count on the fingers of one hand the brands that weren’t launching a “vintage” model. Or more accurately, ‘neo-vintage’. I’m exaggerating, of course, but only slightly.
Freely speaking…Metamorphosis of time and fashion
24 May 2017

Freely speaking…Metamorphosis of time and fashion

I’ve just read my grandfather’s diary and I can’t believe all the fuss and bother he went through buying his gear. I suppose he looked cool in those days, but what a business. I mean bow ties and two-tone shoes?
…Watchwords / THE PERFECT NAME for a watch brand
24 May 2017

…Watchwords / THE PERFECT NAME for a watch brand

Remember all those hours you spent as a kid, trying to think up the coolest name for a band, when you could barely strum three chords together?
Now try naming a watch brand.
Our columnist and chief translator Jill Metcalfe has a go.
“EXPLOSION” GENERATION
23 March 2017

“EXPLOSION” GENERATION

Manpower recently released the results of an interesting survey it conducted among 19,000 young people born between 1982 and 1996 in 25 countries. It paints a picture of a generation whose aspirations differ dramatically from those of the previous generation, who were marked paradoxically by both the idealistic revolutionary spirit of 1968, and by the “loadsamoney” decades that came later. They had been freed from societal conventions, and all sorts of financial, economic and physical barriers had been lifted. The result: that tired old stereotype of the former revolutionary who now drives a sports car, and soothes those occasional pangs of guilt with a bit of retail therapy and a nice new watch.
STRENGTHENING THE BASE OF THE PYRAMID
22 March 2017

STRENGTHENING THE BASE OF THE PYRAMID

High on the intoxicating returns from its ascent to the dizzying heights of luxury, the Swiss watch industry has now fallen back to earth. And it’s asking itself whether it went too far. All eyes are now redirected downwards, towards the mid-range hitherto regarded with barely concealed condescension. Without anything to hold it up, the top of the pyramid can’t sustain itself. If you’re going to build high, you need a solid foundation. And in order for the base of the pyramid to be sturdy, it must be as broad as possible. In other words: without volume, there can be no exclusivity.
A LAST WORD TO START - “The danger is not the humanisation of robots but the robotisation of humans”
22 March 2017

A LAST WORD TO START - “The danger is not the humanisation of robots but the robotisation of humans”

The German futurologist Gerd Leonhard was invited to the 8th Haute Horlogerie Forum last autumn. He had one piece of advice to give to young people looking for a future career path: choose whatever you like, provided you can’t be replaced by a robot! On closer inspection, the choice isn’t actually all that wide. Hairdresser (probably). Plumber, given that a robot will never be as good at disentangling tubes and pipes as a human being. (An image of Robert de Niro as the heating engineer in Terry Gilliam’s brilliant dystopian science-fiction film Brazil comes to mind…)
The new EUROPA STAR ultra-innovative concept
16 January 2017

The new EUROPA STAR ultra-innovative concept

For our 90th anniversary, we are proud to present the new Europa Star. In this ultra-innovative concept, the context provides the physical and metaphorical “wrapper” for the content. The product is in two parts: TIME.BUSINESS and TIME.KEEPER, with a new, dynamic layout and graphics.
PRODUCTS TAKE PRIDE OF PLACE
16 January 2017

PRODUCTS TAKE PRIDE OF PLACE

How do you keep your head above water in such turbulent times? By taking another look at your products, obviously. Price, which we examine in closer detail in Time.Business, is not the only lever the watch industry needs to focus on. In this issue of Time.Keeper we offer a few suggestions
A LAST WORD TO START - Journalists: the new merchants in the temple?
16 January 2017

A LAST WORD TO START - Journalists: the new merchants in the temple?

The watch industry is in crisis, of that there is no doubt, but it’s a storm of moderate proportions compared with the roaring tempest enveloping the media. And it’s not about competing local papers, or even big groups fighting over the same scraps. This time, the trouble bears the name of Google, Facebook, Instagram and Apple (yet again). They are giants, monsters, with an insatiable appetite for everything they can catch in their big data nets.
LEARNING TO DANCE IN THE RAIN
9 December 2016

LEARNING TO DANCE IN THE RAIN

When the printing press began to take off in the 1450s, booksellers, who made a living from selling manuscripts – and quite a handsome living at that – were outraged. Their business would be destroyed! Others were worried about the dangerous new possibilities for subversive ideas to be disseminated on a grand scale

Europa Star Winter issue Europe & International No. 5/16 available now

The winter issue of Europa Star magazine is about to hit the shelves, and we have the exclusive preview for what’s in store for the European and International editions.
EUROPA STAR'S 90TH ANNIVERSARY and some birthday surprises
9 December 2016

EUROPA STAR’S 90TH ANNIVERSARY and some birthday surprises

In 2017, Europa Star celebrates its 90th year as an independent voice in watch journalism. Back in 1927, Europa Star played a pioneering role by launching the world’s first international magazine network with a view to promoting the watchmaking sector worldwide, a mission to which we remain committed today.

Europa Star, the World’s Most influential Watch Magazine, is the premier provider of international watch industry news and information. For 89 years, we have supplied watch retailers, watch distributors, watch designers, watch agents and watch manufacturers with news from the international watch industry. Our web and print publications are of interest to the specialized watch trade and the world’s most knowledgeable aficionados, watch collectors and consumers. Our magazines and websites are available in several different languages, making them accessible to all international markets and an essential tool for anyone working in the watch business and all those passionate about watches.

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