he British Watchmakers’ Alliance, founded in 2020 by Roger W. Smith OBE, Alistair Audsley, and Mike France, acts on behalf of watch and clock makers in the British Isles. Its central mission is to promote and showcase the British watchmaking industry around the world.

As a proudly British watchmaking company, it’s an honour for Bremont to be a part of the Alliance and work with the team to further their mission, celebrating its commitment and passion for watchmaking in the UK.

Davide Cerrato, Bremont CEO comments: “Bremont has long admired the work of the British Watchmakers’ Alliance, and as such, conversations began last year and we joined the Alliance in January, although we could not announce this exciting news until after our recent debut at Watches and Wonders. The Alliance brings together an incredible and diverse array of exceptional watchmakers who we are proud to stand alongside. Its members represent all that is great about British watchmaking, united in our passion for the industry and its crafts.”

Davide Cerrato, Bremont CEO

Alistair Audsley, CEO of the British Watchmakers’ Alliance comments: “It’s wonderful to be able to announce Bremont’s membership of the Alliance. As one of Britain’s leading watch companies, with a storied history and an international reputation for pushing the boundaries of what’s possible, Bremont has a pivotal role to play in our flourishing community of watch and clock brands.”

The variety of brands and makers that form the British Watchmakers’ Alliance are an inspiration and a renewed force in watchmaking globally. The refreshing mindset of the Alliance in nurturing and promoting the revival of British watchmaking is incredibly empowering, demonstrating that by working together everyone can succeed and Bremont is so proud to be a part of that.

Roger W. Smith OBE, Chairman of the British Watchmakers’ Alliance comments: “I am very proud indeed to formally welcome Bremont to the Alliance. The huge success of British Watchmakers’ Day, to which I was delighted to welcome Davide Cerrato, has been described as ‘Day One’ for the future direction of our sector. So now is the perfect time for Bremont to join hands with our 92 trade members on the exciting journey ahead.”