Linde Werdelin launches the first LW women’s watch
2 September 2010 - Linde Werdelin is proud to announce the launch of its first women’s watch to be added to its existing array of watches.
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Europa Star launches training course for retailers
1 September 2010 - The Europa Star Knowledge is an independent, multi-level training course for watch retailers, developed by Europa Star’s journalists along with well-known industry experts from 20 - 23 March, 2011
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The secret of successful watch brand videos
31 August 2010 - As the watch industry tries to get its marketing communication up to speed in cyber space, knowing how to place brand videos on the Internet and determining what would be of real interest to clients is not always evident.
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The SEIKO 49er European Championships medals go to crews from UK and France
31 August 2010 - European Championships, sponsored by SEIKO, and held in Gdynia, Poland in July, attracted more participants and spectators than ever before, proving once again that the 49er is the rising star in the Olympic fleet.
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Louis Moinet - New distributors in the United States and in Japan
30 August 2010 - In June 2010 Jean-Marie Schaller, CEO of Les Ateliers Louis Moinet, and Don FitzHenry, CEO of Milestone Distribution, signed a new distribution agreement.
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Bertolucci’s Bella Costa
27 August 2010 - Bertolucci’s Bella Costa is part of the brand’s Casual Chic collection that follows the company’s famous 4 “Cs” : Creativity, Curves, Comfort and Construction.
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Hautlence Watches in the US & Canada
26 August 2010 - Hautlence SA based in Neuchâtel and Totally Worth It, LLC based in New York City, have joined hands to distribute the brand throughout North America. Hautlence was created in 2004 and continues to be managed by its Co-Founder – Guillaume Tetu.
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Piaget Polo FortyFive Chronograph - Marcos Heguy Limited Edition
25 August 2010 - Piaget’s ambassador to the world of polo, superstar sportsman Marcos Heguy, comes from Argentina’s most famous polo dynasty.
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Colour Your Life with Festina
24 August 2010 - Right in style for summer – Festina enhances its collection with a line of bright, beautiful watches.
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Fredy Barth is the new ambassador for Carl F. Bucherer
23 August 2010 - In 2010, the Swiss racing driver, Fredy Barth, is having his first highly successful season in the World Touring Class Championship (WTCC).
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Obaku - A 52 year old chair and a brand new watch
23 August 2010 - It was 1958 when the Danish architect, Arne Jacobsen, created a chair, which would enter into the history of furniture.
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Candino Watches and PlanetSolar
20 August 2010 - Candino, a brand which is deeply anchored in the tradition of Swiss watchmaking, – is enhancing its image by means of its new spirit and its innovative strategy.
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’Pallyjane’ - a new brand from the MGH group
20 August 2010 - Owner of the watch brands "Lip" and "Régnier" as well as being the manufactuer and distributor of several brands under licence, the MGH Group has just launched a new brand: "Pallyjane".
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Online auction: The IWC Ingenieur Automatic Mission Earth Edition
19 August 2010 - IWC is donating the entire proceeds from the highest bid of 30,800 euros for the unique Ingenieur Automatic Mission Earth Edition “Adventure Ecology” in platinum to the “Sculpt the Future Foundation”.
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Grand opening DeWitt flagship store in China
19 August 2010 - DeWitt has opened in Beijing its first flagship store in the world in the impressive Legendale Hotel in presence of a large floor of VIP guests.
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The making of the RJ Moon Silver
18 August 2010 - On the back of each RJ MOON INVADER watch, a silver disc evokes a miniature moon featuring a moonscape-textured surface.
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Bedat & Co presents Model 883 Extravaganza
17 August 2010 - With Model 883, Bedat & Co keeps its promise to enthral watch lovers with its fine jewellery collection N° 8.
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Carl F. Bucherer supports Stephan Schmidlin’s exhibition
16 August 2010 - From 11 to 23 September 2010, the hitherto most comprehensive work
display by Stephan Schmidlin in the former freight railroad station in Zurich makes it possible to experience art at close range.
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Swatch Group: Half-year report 2010; record half-year results in terms of both sales and profit
16 August 2010 - Sales in the Watches & Jewelry segment rose in local currency by a strong 32.9% (30.6% in CHF) compared with the first half 2009 and by 10.1% (9.3% in CHF) compared with the previous record half-year 2008.
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Rolex is looking for innovative projects to improve the world
22 July 2010 - The Rolex Awards recognise pioneers whose work contributes to the betterment of mankind. In 2012, Rolex will give generous support to five Laureates for their projects that improve life on our planet.
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Watchmakers’ holidays
22 July 2010 - It is that time of year when Switzerland’s watchmakers’ take a hard earned rest. After a busy first half of the year that has seen an abundance of new timepieces, movements, boutique openings, partnerships and associations, it is a good time for the profession to sit back and recharge its batteries for what we expect will be an equally enthralling end of the year.
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Grand Opening F.P. Journe Boutique in Beijing
21 July 2010 - F.P.Journe who celebrate over 30 years of exceptional watch creation has opened its first Boutique in mainland China, in the Yintaï Centre, two steps away from Tienanmen square.
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Franc Vila - Cobra Chronographe Yellow Edition
21 July 2010 - The Franc Vila "Cobra" collection introduced the first evolution of the characteristic "esprit unique" watchcase.
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Swiss watch exports in the first half of 2010 - Vigorous recovery
20 July 2010 - After a decidedly negative 2009, Swiss watch exports returned to a trend of steady growth throughout the first half of 2010.
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Raymond Weil – Maestro Tradition
20 July 2010 - With this new collection, Raymond Weil demonstrates once again its profound attachment to its roots and its desire to offer a piece of history.
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Richemont Annual Report 2010
20 July 2010 - Richemont is pleased to announce the publication of its annual report and accounts for the year ended 31 March 2010.
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Bedat & Co pays homage to the future stars of women’s tennis
19 July 2010 - Bedat & Co looks to the future by building on the champions of tomorrow, who, like Ana Kournikova - now part of the legend of Glamour – will earn their stripes by lifting the European Tennis Junior Championship Cup.
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Corum opens its first boutique in Geneva
19 July 2010 - Corum opened its first boutique in Switerland last week in Kléberg Square, on the shores of Lake Geneva.
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Breitling – Chronospace, the new instrument for pilots
16 July 2010 - Breitling has created a new multifunction wrist instrument that will find its place in all cockpits – and is distinguished both on the ground and in the air by its innovative design featuring a star-shaped bezel.
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Richard Mille Boutique opens in Geneva
16 July 2010 - Richard Mille has unveiled its new Boutique at the prestigious Grand Hotel Kempinski, against the striking backdrop of Lake Geneva.
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LeDIX Origine by Celsius X VI II - exclusively at Harrods
15 July 2010 - Following its premiere at Basel World Fair in March, LeDIX by Celsius X VI II is now exclusively being shown at Harrods, in the Fine Jewellery and Watch Room on the Ground Floor.
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Launch of Greubel Forsey’s Double Tourbillon 30° Edition Historique
15 July 2010 - In the spirit of independence and exclusivity, Greubel Forsey decided in 2010 to end the Double Tourbillon 30° Contemporaine by creating two unique series, the “Edition Historique”
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Frederique Constant’s Passion Awards for Charity 2010
14 July 2010 - Frederique Constant hosted the intimate Passion Awards for Charity Dinner at Cipriani Wall Street in New York City, awarding the American Heart Association with a $50,000 check for their charitable efforts to prevent heart disease and stroke.
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Farewell to Hans Brechbühler, Glycine
13 July 2010 - The former owner and manager of Glycine Watch SA in Biel died at the age of 82 on 19 June 2010.
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Tissot opens a monobrand store on Paris’s Champs-Elysées
13 July 2010 - For its latest monobrand store, Tissot has chosen a location on ‘the world’s most beautiful avenue’, the famous Champs-Elysées in Paris.
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The Swatch Group Ltd.: Takeover of the operational activities of Tanzarella Ltd.
12 July 2010 - The Swatch Group Ltd. and Tanzarella Ltd. signed a contract for the takeover of the activities of Tanzarella Ltd. in Riazzino/Locarno taking effect on July 12, 2010.
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Versace presents "Business"
12 July 2010 - The new "Business" watch has been designed for a new generation of fashionable men, individuals with no fear of standing out from the crowd and possessing a strong, personal and original attitude.
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Renata launches 0% Mercury batteries
12 July 2010 - In response to our planets most stringent environmentally protective heavy metal laws, Renata, the power source for the Swiss watch industry, recently introduced its new line of 0% mercury, silver oxide watch batteries.
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Pilo - The Invidia bathes in the light of 28 diamonds
9 July 2010 - The Invidia collection at Pilo & Co is enriched by seven versions
of a ladies’ form watch, its diadem set with two rows of sparkling diamonds.
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MB&F presents the Thunderbolt 
8 July 2010 - MB&F’s latest creation - HM4 Thunderbolt is not a traditional wristwatch; the aviation-inspired case and engine of the Thunderbolt are one. Neither would, nor could, exist without the other.
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Chopard: Happy Sport XL in tangy colours
8 July 2010 - For the past 20 years, the Happy Sport line has appealed to those with a taste for daring, contemporary timepieces. The latest newcomer to the collection, the Happy Sport XL, takes a further step towards modernity and originality.
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TAG Heuer and the Porsche Club of America
7 July 2010 - TAG Heuer celebrates 55 years of the Porsche Club of America (PCA) by manufacturing a 55-piece limited edition for the largest single-brand club in the world.
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BRM Simona De Silvestro #78 limited Edition IndyCar Watch
7 July 2010 - Simona De Silvestro has entered the IZOD IndyCar Series driving the # 78 Team Stargate Worlds/HVM Racing.
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Ladoire Roller Guardian Time Blue
6 July 2010 - With its asymmetrical case, deconstructed time display and gentle curves contrasting with a powerful architecture, the RGT disrupts codes and combines opposites in providing an offbeat and resolutely avant-garde take on Haute Horlogerie.
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Is luxury compatible with e-commerce?
5 July 2010 - Long hesitant to cross the threshold into the digital world, luxury brands have since integrated the Internet into their communication, marketing, and sales strat-egies. They are now launching advertising campaigns online, buying keywords on Google, creating event-focused mini-sites, developing iPhone applications, exploring opportunities offered by augmented reality, interacting with tens of thousands of fans on Facebook, and even opening online boutiques.
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Jeanrichard presents the Aquascope Marine
5 July 2010 - This summer, Jeanrichard launches the Aquascope Marine, and pays tribute to its historic "diving" model of the 1960s: with the blue and white colours of its dial and strap, the watch brings to mind the marine world, and more particularly the seaside.
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Oris Great Barrier Reef Limited Edition
5 July 2010 - Just in time for the summer Oris is proud to announce the launch of its latest specially developed diver’s watch. The Oris Great Barrier Reef Limited Edition is an unusual and desirable diver’s watch with a difference.
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Antiquorum’s Hong Kong June auction results
2 July 2010 - Antiquorum’s summer auction “Collecting Modern & Vintage Timepieces”, held in Hong Kong on 26 June, achieved excellent results totalling HKD 36’897’120 (CHF 5’243’080; USD 4’743’125).
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Carl F. Bucherer - Patravi ChronoDate Ladies
2 July 2010 - Proof that practical values can be both attractive and feminine: the new Patravi ChronoDate Ladies was unveiled at Baselworld 2010. Carl F. Bucherer has created the perfect companion for mechanical watchmaking enthusiasts who value timeless, elegant aesthetics.
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Three unique Maurice Lacroix watches sold for 21,150 Swiss Francs at online auction
1 July 2010 - The three unique Maurice Lacroix Pontos Décentrique GMT timepieces created by French designer Gwenaël Nicolas, multitalented designer Arik Levy and fashion designer Neil Barrett, developed in cooperation with Wallpaper and Maurice Lacroix, were sold at auction for 21,150 Swiss Francs.
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