LIV Watches, and living on Kickstarter

By Mr. E
Europa Star WorldWatchWeb, 20 March 2017    Español Pусский

They dared to LIV. The young brand is on Kickstarter once again, offering an affordable new rectangular timepiece to fans of bold watches.

LIV Watches, and living on Kickstarter

LIV was established in 2012 with the motto, “Dare to LIV.” I suppose that would hold true for all new companies during the precarious early days. But in this case the motto was probably directed toward potential consumers who might be looking for a more exciting Swiss timepiece at a modest price.

Like with many young and ambitious start-ups, the objective was to design quality affordable watches for people that don’t necessarily have the classic watch look in mind.

LIV Watches, and living on Kickstarter

Just over four years in the business, and LIV has by now come to life and come good on its promise. They recently launched their third Kickstarter campaign with the LIV Rebel Watch.

That’s right, this is their third go at crowd funding. At the end of 2014 they launched the LIV GX1 Swiss Quartz Chronograph. The campaign was fully funded in about half of a day, and the GX1 is actually still being produced today.

LIV Watches, and living on Kickstarter

The team then followed it up with an automatic offering of the same model at the start of 2016. That resulted in over a million dollars worth of funding for the brand to start their production run. Not bad at all.

After two successful runs on Kickstarter, you might think that the company would have enough capital to fund production of new models. Even if they do, it’s not necessary. By pre-selling on Kickstarter, they can raise enough money to meet the minimum quantity order required by their manufacturers. That, in turn, helps out the loyal customers, who can get the watch at a lower price.

LIV Watches, and living on Kickstarter

The resulting Rebel timepiece takes its name from the fact that this new watch is something different than what the brand has done in the past. Specifically, the watch doesn’t come in the same old round case but rather a rectangular stadium-designed face.

LIV Watches, and living on Kickstarter

Their dials are well organized, and while there is a lot to catch the eye on multiple layers, the dials remain relatively easy to read. The dial and indices are equally readable at night, too, thanks to the BG-W9 lume made by Super-LuminNova.

The Rebel has been made available in four different models: a chronograph powered by the Ronda Z60 Swiss Quartz; an automatic fitted with a Sellita SW200-1 calibre; and an automatic chronograph driven by the self-winding SW500 movement; and, most recently a GMT model which is powered by the Ronda PowerTech Cal.515.24H Swiss Quartz.

LIV Watches, and living on Kickstarter

The base model of the Rebel can be had at an early-bird price on Kickstarter until March 30th. Depending on the model, it costs anywhere from $259 USD for the basic quartz model to $790 USD for the automatic chronograph. Check out their Kickstarter campaign to find out more.



Why was Filippo Loreti the most funded timepiece project on Kickstarter?
21 August 2017

News - Why was Filippo Loreti the most funded timepiece project on Kickstarter?

Customers are buying into the start-up promising a high quality luxury watch at a fraction of the price. But will it really democratize the luxury watch industry as (...)
How alcohol inspired the creation of watch brand Lundis Bleus
9 August 2017

News - How alcohol inspired the creation of watch brand Lundis Bleus

The young Swiss watchmaker pays tribute to the old watchmaking tradition of “Blue Mondays”, which involved drinking at the local pub.
Introducing the Laventure Marine, timepieces for explorers
8 August 2017

News - Introducing the Laventure Marine, timepieces for explorers

The Swiss startup has launched an impressive series of vintage-inspired diving watches for the adventurer who appreciates fine watchmaking.
Introducing Søren Henrichsen, and modernist wood clock making
4 August 2017

News - Introducing Søren Henrichsen, and modernist wood clock making

Made in Switzerland and inspired by the Scandinavian aesthetic, the design studio gives us a new take on clock making, and even the Swiss cuckoo clock.
Watchmaker CJR soars with new Commander series
25 July 2017

News - Watchmaker CJR soars with new Commander series

The young brand demonstrates its ambition and maturity with the release of its highly anticipated third series of wristwatches on Kickstarter.
Start-up Monforti Sartoria gets under way with a giveaway
21 July 2017

News - Start-up Monforti Sartoria gets under way with a giveaway

Combining sartorial excellence with traditional craftsmanship, the new Italian brand is looking for a piece of the fashion-savvy yet affordable market.
Introducing the Sequent SuperCharger, a smartwatch with infinite battery life
20 July 2017

News - Introducing the Sequent SuperCharger, a smartwatch with infinite battery life

What promises to be the “world’s first kinetic self-charging smartwatch”, the novel timepiece is the creation of a Swiss start-up that’s hoping to revolutionize the smartwatch (...)
Introducing Chronospire and the new Basilisk timepiece
27 June 2017

News - Introducing Chronospire and the new Basilisk timepiece

The Swiss startup brand impresses with a powerful design and an innovative case featuring an integrated hourglass.

Europa Star, the World’s Most influential Watch Magazine, is the premier provider of international watch industry news and information. For 89 years, we have supplied watch retailers, watch distributors, watch designers, watch agents and watch manufacturers with news from the international watch industry. Our web and print publications are of interest to the specialized watch trade and the world’s most knowledgeable aficionados, watch collectors and consumers. Our magazines and websites are available in several different languages, making them accessible to all international markets and an essential tool for anyone working in the watch business and all those passionate about watches.

© 2017 Europa Star - All rights reserved.