A closer look at Sekford watches

By Mr. E
Europa Star WorldWatchWeb, 10 November 2017    Español Pусский

Another young brand is supposedly challenging the establishment with a series of sleek and minimal timepieces. But does it offer enough to make it worth consideration? We take a closer look.

A closer look at Sekford watches

Much like other fashionable start-up brands, Sekford too believes that “quality and luxury should be accessible to the many.” That’s a noble cause for the young British brand, which was also looking to channel a bit of nostalgia to make a connection with consumers.

Take, for instance, the brand name, which references Sekforde Street in Clerkenwell, London. Back in the good old days, the area used to be a hub of world watchmaking.

A closer look at Sekford watches

Of course, those days are long gone and the odds are that today anything that has to do with quality watchmaking probably has something to do with Switzerland. In this case, their watches are produced at workshops in Biel, Switzerland. And as a result, Sekford watches can be found outfitted with the Swiss Made Ronda 702 quartz movements.

No doubt, then, that these watches are arguably more Swiss than British. In fact, they comply with the more stringent 2017 regulation for what ‘Swiss Made’ actually means.

A closer look at Sekford watches

Another thing that is Swiss about these watches is their price. They initially launched with the minimalist Type 1A, with some models retailing around the 1,000 Swiss franc range. But the brand seems to be focusing its energy on the market in the 500-600 Swiss franc range.

For example, 6 references in stainless steel cases now sell for a price of 539 Swiss francs (USD $542 at the time of writing). Add gold PVD to those same watches, and the price increases to 605 Swiss francs.

Adding a nicer leather strap to the base stainless steel model, on the other hand, demands a price of about 875 Swiss franc. When both a nicer leather strap and gold PVD coating are included, the price can get up to 1,000 Swiss francs.

A closer look at Sekford watches

Still, despite a stainless steel and gold PVD case matched with a nice handmade English leather strap, even the highest range model is powered by a Swiss quartz movement. At that price point I think that a mechanical movement would have been a nice option, even if it was sourced from Japan.

Moreover, all of their watches sport mineral crystals. I feel that at their prices a sapphire crystal should be a common courtesy, even for the base models.

A closer look at Sekford watches

Yes, the watches are all hand-finished, they are Swiss made, and they come with very nice minimalist dials available in several sleek colourways. But for everything you get for the flagship Type 1A model, I also bet you can get a lot more bang for your buck elsewhere.



Time for a change for Swiss Kubik
23 November 2017

News - Time for a change for Swiss Kubik

The Geneva-based accessory maker is celebrating its 10th anniversary this year, which also comes with new ownership in the form of "business angel" Xavier (...)
Exclusive preview of Vamatic watches
22 November 2017

News - Exclusive preview of Vamatic watches

The ambitious Slovenian startup brand will launch two collections of Swiss made watches via Kickstarter on 5 December. What are their chances of becoming the most funded watch project on the (...)
Raketa releases solemn timepieces to mark Communist Revolution
9 November 2017

News - Raketa releases solemn timepieces to mark Communist Revolution

The Russian watchmaker, now headed by a Prince, marks the 100 year anniversary of the Communist Revolution in Russia, with a special timepiece featuring a drop of blood on the (...)
Loomes brings British watchmaking to the top of the world
3 November 2017

News - Loomes brings British watchmaking to the top of the world

A unique watch that summited Mount Everest in May 2017 is now being auctioned to raise money for the charity Mountain Trust to help the people of Nepal.
How 50 Shades of Gray inspired Grayton Watches
27 October 2017

News - How 50 Shades of Gray inspired Grayton Watches

The young company is looking to exploit a gap in the automatic watch market. They have the experience to make it, but how do they stack up against the (...)
Camden Watch Company launches first automatic model
20 October 2017

News - Camden Watch Company launches first automatic model

Following early successes for its quartz models, the young British brand shows some promise with the release of the No.29 Automatic on Kickstarter.
Introducing Stage watches and the new “Phase One” Kickstarter campaign
15 October 2017

News - Introducing Stage watches and the new “Phase One” Kickstarter campaign

The ambitious new start-up brand has just launched its first series of bold timepieces, with the mid-range market firmly in mind.
Start-up Linjer impresses with first watch collection
12 October 2017

News - Start-up Linjer impresses with first watch collection

The aspiring lifestyle brand has already been a Kickstarter hit for its leather products, and it’s no different for its first watch collection.

Europa Star, the World’s Most influential Watch Magazine, is the premier provider of international watch industry news and information. For 89 years, we have supplied watch retailers, watch distributors, watch designers, watch agents and watch manufacturers with news from the international watch industry. Our web and print publications are of interest to the specialized watch trade and the world’s most knowledgeable aficionados, watch collectors and consumers. Our magazines and websites are available in several different languages, making them accessible to all international markets and an essential tool for anyone working in the watch business and all those passionate about watches.

© 2017 Europa Star - All rights reserved.