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TIME.BUSINESS

Announcing the TimeZones show

Announcing the TimeZones show

Timezones aims to be the world’s first “themed” watch fair, where the concept emphasizes traveling from one timezone to another. Each section hosts watch (...)

Panerai, l'innovation sous contrôle

Panerai, l’innovation sous contrôle

Chez Panerai, le terrain de jeu de l’innovation est infini, mais le cadre est volontairement très contrôlé: univers marin, boîtes coussin, lisibilité maximale, (...)

Christopher Ward: the story behind a transformation

Christopher Ward: the story behind a transformation

An e-commerce pioneer run from both Biel in Switzerland and Maidenhead in the UK, this Anglo-Swiss brand has undergone a patient rise to prominence. This (...)

Between serenity and fire, 30 years of Roger Dubuis

Between serenity and fire, 30 years of Roger Dubuis

The new releases celebrating the anniversary of this highly theatrical brand – never one for doing things by halves – are very much in keeping with its (...)

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Time to Watches and Couture announce strategic partnership

Time to Watches and Couture announce strategic partnership

Time to Watches and Couture are joining forces to bring a curated selection of luxury timepieces to Wynn Las Vegas, starting with the 2026 event. Known for (...)

Rado: forging an exemplary path in India

Rado: forging an exemplary path in India

Rado is now the undisputed leader in India, where it holds over 60% of the market in its price segment. The brand has won the hearts of consumers and (...)

La Joux-Perret on all fronts

La Joux-Perret on all fronts

After putting quartz back on the table with a solar-powered solution, La Joux-Perret is forging ahead with developments in mechanical movements. The brand (...)

An iconic watch in Europa Star's archives: the Royal Oak

An iconic watch in Europa Star’s archives: the Royal Oak

The creation of iconic luxury products is a subject worthy of attention. In this article, I show how Europa Star’s archives can contribute to such an (...)

Omega celebrates 10 years of Master Chronometer certification

Omega celebrates 10 years of Master Chronometer certification

In 1848, when Louis Brandt created his very first watches, his ambition was to produce the most accurate movements possible. This dedication to precision (...)

Antoine Preziuso's 10 years of Tourbillon of Tourbillons: secrets of family

Antoine Preziuso’s 10 years of Tourbillon of Tourbillons: secrets of family

To celebrate its first decade, the Preziuso family unveils the behind-the-scenes story of this project. A conversation... among three, of course, with (...)

Watchfinder & Co. brings pre-owned luxury to La Vallée Village

Watchfinder & Co. brings pre-owned luxury to La Vallée Village

Watchfinder & Co., the global specialist in luxury pre-owned timepieces, has opened its first boutique in La Vallée Village, becoming the very first (...)

A preview of SEW watch show in Prague, November 7-8

A preview of SEW watch show in Prague, November 7-8

Another year has passed, and the annual watch show SEW (Salon Exceptional Watches) is once again calling for attention. As in previous years, this year’s (...)

Roamer stands firm on affordable Swiss watches

Roamer stands firm on affordable Swiss watches

An ambassador for truly affordable Swiss-made watches, Roamer is exporting its production from Turkey to India. The brand remains resolutely rooted in its (...)

Lorige named Official Timekeeper of The Heart of Racing Team for 2025–2026 season

Lorige named Official Timekeeper of The Heart of Racing Team for 2025–2026 season

Lorige partners with The Heart of Racing Team in WEC and IMSA, merging world-class precision with a shared mission to support pediatric heart research. The (...)

“We are happy outsiders”

“We are happy outsiders”

Founded in 2024 by Ming, J.N. Shapiro and Fleming, later joined by Fears and Massena LAB, as a platform to foster mutual support and collaboration, the (...)

With Panatere, the circular economy takes its place in the sun

With Panatere, the circular economy takes its place in the sun

He had dreamed of it for over ten years: recycling industrial steel waste — from watchmaking and beyond — and smelting it locally using the power of the sun. (...)

Fura Gems on a coloured gemstone offensive

Fura Gems on a coloured gemstone offensive

Founded in 2017 and operating sites for emeralds in Colombia, rubies in Mozambique and sapphires in Australia, Dubai-based Fura Gems is currently booming, (...)

Resounding success for the first edition of World Watch Day

Resounding success for the first edition of World Watch Day

The launch edition of World Watch Day, held on October 10, 2025, was a resounding success. Organized by the World Watch Day Association, this first-ever (...)

Credor to join Watches and Wonders Geneva 2026

Credor to join Watches and Wonders Geneva 2026

Credor announces its debut at Watches and Wonders Geneva 2026, showcasing iconic creations such as the Goldfeather, Locomotive, and Eichi II. Founded in (...)

Horatec Group officially launched

Horatec Group officially launched

Several Swiss companies have decided to pool their unique expertise in high-precision watchmaking and medical technology within a new industrial group: (...)

Cartier: define a territory and stay within it

Cartier: define a territory and stay within it

In the luxury sphere, differentiation is the key to success. One of the Parisian firm’s greatest strengths has been to define a clear territory — for watches (...)

Franco Cologni, a devil of a man

Franco Cologni, a devil of a man

Alongside Nicolas Hayek and Günter Blümlein, Franco Cologni is one of a triumvirate of personalities who rebuilt and redefined the contours of Swiss and, (...)

23 minutes per hour

23 minutes per hour

EDITORIAL

23 minutes is, give or take, 39% of an hour. Trump’s 39% tariff deducts 23 minutes per hour from every Swiss watch. A ridiculous calculation, I admit, but (...)

Audemars Piguet RD#5: the watch that puts you first

Audemars Piguet RD#5: the watch that puts you first

Audemars Piguet unveils an RD#5 that promises great things. The architect of its development, the tireless Giulio Papi, took user feedback as his starting (...)