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Luxury Swiss Watches & International Watchmaking - Websites & Magazines
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The Knowledge
5 July 2011 - Daniel Ceballos Joyeros was the first retailer to take advantage of the Europa Star Knowledge training programme. Though Ceballos has training from the brands on a regular basis, he knew that he and his staff needed more.
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As Confucius said, “Real knowledge is to know the extent of one’s ignorance.” The Europa Star Knowledge program will give salespeople all the essential tools for understanding, promoting and selling fine timepieces. What “The Europa Star Knowledge” is: The one thing that watch retail sales associates can never have enough of is…knowledge – of watches and watchmaking in general, of consumer trends, watch industry trends, of the brands they carry and the ones they sell against.
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“I have been saying for ages that there was no place to send my team for a formal watch knowledge training course that explained all types of watches from a basic quartz through to the most complicated mechanical movements, trade terms and knowledge of what’s happening behind the glass. It is such an important part of selling to know! So it’s great to hear that Europa Star have stepped up to fill this void in our industry! Good luck and, of course, you have my support!” Paul Sheeran, Paul Sheeran Jewelers, Dublin, Ireland.
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Europa Star is the premier provider of international watch industry news and information. For 85 years, we have supplied watch retailers, watch distributors, watch designers, watch agents and watch manufacturers with news from the international watch industry. Our web and print publications are of interest to the specialized watch trade and the world’s most knowledgeable aficionados, watch collectors and consumers. Our magazines and websites are available in several different languages, making them accessible to all international markets and an essential tool for anyone working in the watch business and all those passionate about watches.
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