time-business


Time to Watches returns to Geneva in 2024

December 2023


Time to Watches returns to Geneva in 2024

The watch event will be held at the HEAD – Genève (Haute Ecole d’Art et de Design) on 10th-14th April. Friendly, dynamic, and inclusive, the show gathers independent brands with the same mindset, featuring a relaxed forum, full of exchanges and informal meetings.

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he 2024 poster features Time to Watches’ bold vision and calls for an ambitious combination between dream and technology, non-conformity and watchmaking tradition, innovation, and emotions. Like on a watch dial, the colour range reflects the diversity of all the brands attending the exhibition. For those brands, being there is a key step towards a future made of new opportunities.

“Fuelled by our success in the past two years, we look forward to welcoming all brands, all trends, and all players of the watchmaking world. Only quality and creativity are requested”, said Christian Wipfli, Founder and Director of Time to Watches.

Time to Watches returns to Geneva in 2024

Indeed, the 2023 event brought together 55 brands and gathered 5,800 visitors. All experienced a stimulating atmosphere and enjoyed a festive program of conferences and open discussions, delivered by sixty experts from various backgrounds. The last day was a Watch&Match day, allowing 31 brands to sell out their timepieces directly to visitors.

It is without doubt that the 2024 edition will continue to shine and grow upon last years’ success, but aiming even higher. Stay tuned.

The Europa Star Newsletter