In association with one of the world’s leading institutes in precious metal technology located in Switzerland, Zitura Watch has succeeded in integrating the idea of a 999.9 platinum ingot into the dials of its new Kidstone timepieces.

After the success of its 24 carat gold dials, Zitura has incorporated 13.50 grams of 999.5 platinum into each dial. Every watch comes with its own official minting institute certificate verifying the exact purity and weight of the dial.


Tank-style stainless steel timepiece equipped with a Swiss Made quartz movement, white diamonds, genuine alligator strap, spring buckle and water-resistant to 30 metres.

History of Zitura

Zitura is known throughout the financial and watch world as the Swiss Bankers Watch. From its founding in 1952, Zitura designed 24K gold watches that were originally presented to prominent customers of the Swiss Bank Corporation, which later merged into UBS Bank. Zitura evolved into a Swiss luxury brand for the European market. Through these banking channels, Switzerland, Austria, Scandinavia, Germany, and Belgium were among the first countries to begin showcasing Zitura watches.

The signature gold bar ingot dial was conceived by Zitura in the 1980s for a customer in the Middle East. Designed after the pure 24K gold bar minted by the Swiss Bank Corporation, the original gold bar ingot weighed 1g and was merely glued onto the dial. Inspired by the beauty of the reflective ingot dial and the inherent value of gold, Zitura spent more than 20 years of research and development to produce today's high quality dial minted in Switzerland with the latest technology. Quality and authenticity were assured when Zitura began working with the official mint of the Swiss Bank Corporation, to develop an exclusive procedure for the manufacture of pure 24K gold dials. Pure 999.5 platinum dials soon followed and the ingot dial collection became a hallmark of the Zitura brand. Today, the process remains a secret held by Zitura and Argor, the minting company.

Zitura is a Swiss company originally located in the cantons of Bienne and Zug and was moved to Magliaso in Southern Switzerland. The name Zitura remains synonymous with Pure Value. The meaning of Zitura derives from two expressions in Swiss dialect for time and watch, i.e. “Zyt” and “Ur”. In line with the esteemed image of the Swiss bank, Zitura is proud to offer the updated Swiss Bankers Watch.

Source: Zirtura Watch SA

www.zitura.com

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