news


Longines turns out its 34 millionth watch

February 2008


Swiss brand Longines just turned out its 34 millionth watch. This timepiece, a HydroConquest from the Longines Sport Collection, is showcased at the 34 Million Watches museum in Saint-Imier (Switzerland). The company, which celebrated 175 years of existence in 2007, accurately records all the timepieces produced in Saint-Imier since then.

The 34 millionth Longines watch is a HydroConquest from the Longines Sport Collection that was launched in 2007. This diving watches line met a great success among sports and watchmaking enthusiasts.

All 34 million timepieces are conscientiously recorded. Their character evidently reflects the period of their production. Horological design and production correspond to definite periods, apparent in the production technology which has sometimes been developed by, for and at Longines. Each period will have its own ideas about the standards a watch should meet and how it should be built. It also reflects the evolving notions regarding the conditions and constraints under which watches have been produced.

The Museum of the 34 Millionth seeks to display the basic parameters of watch manufacturing in 34 showcases, each symbolising one million timepieces. It provides an overview of what watch manufacturing involves, period after period, suggesting trains of thought on the amount of time needed for the allegorical production of one million timepieces. Each showcase features period visual and written material, which seeks to throw new light on the underlying implications of Longines’ own manufacturing activities.

longines
Longines HydroConquestL3.641.4.96.6
HydroConquest is intended to become the preferred watch for divers and enthusiasts of the open seas. The proof lies in this model fitted with the L633 automatic selfwinding mechanical movement, producing 28,800 alternations per hour and offering a power reserve of 38 hours. Its ocean blue dial is embellished with a large “12, 6 and 9” and superluminova luminescent indices. This watch in the HydroConquest range has a case in stainless steel with screwed back and crown, a unidirectional turning bezel in eloxed aluminium and lateral protection for the crown. Stainless steel bracelet with double security deployment buckle and diving extension piece. Water-resistant to 300 metres.

Souce: Longines
www.longines.com
Contact:[email protected]

(Please credit europastar.com)