Due to its great reputation and status as the “ultimate in diamond design,” Harry Winston has been named the top luxury brand by wealthy consumers, according to the Luxury Intitute's 2008 Jewelry Brand Status Index study.

The study, which polled more than 500 consumers with a net worth averaging $15.1 million, asked respondents to choose the top 10 luxury jewelry brands from a predetermined list of 20, based on four criteria: superior quality, uniqueness and exclusivity, their social status and which had excellent customer service.

Harry Winston came out on top, followed by Buccellati, Van Cleef and Arpels, Graff, Tiffany, Piaget, Cartier, Chopard, Bulgari and Mikimoto.

“This ranking tells us what the wealthy deem to be prestigious, true luxury brands,” Luxury Institute Chief Executive Officer Milton Pedraza said in a statement.

Luxury watch brands were also ranked, with Vacheron Constantin emerging victorious, followed by Patek Philippe and Piaget.

Respondents said Vacheron Constantin is “one of the best in skeleton movements and finishing” and is “very dependable and unique.”
Source: Nationaljeweler.com

Source: Nationaljeweler:
www.nationaljeweler.com