Richard Mille announces the opening of its own boutique in the heart of Paris at the beginning of the summer.

With the prestigious address number 2, Place Vendôme, this boutique will feature the brand’s creations placed within an elegant and understated setting, profiling the world of Richard Mille Watches- the ultimate synthesis of technology, performance, aesthetics, luxury and extreme refinement.

Like the watches of the brand, the boutique’s visual impact will be extremely powerful, utilizing large glass panels etched with the myriad details of the emblematic RM 008 split seconds tourbillon, generating the sensation of entering the very heart of the mechanism itself. The window displays can be rotated, thus allowing one to see the watches from every angle.


Computer generated image. Project under development - without commitment in respect of eventual modifications



Inside, the same efficiency and extreme elegance can be found with the use of the trademark black and grey colors found in all Richard Mille stores worldwide, providing the perfect backdrop of luxurious discretion to enhance the exhibited watches.

The most precious materials such as the finest black leather and Macassar ebony are combined with brushed stainless steel for the furnishings, presentation cases and walls- all of which have been specially designed as a coherent part of the Richard Mille experience. The floor will be covered in grey carpet, and a Macassar ebony aisle will lead to the welcome counter where two semi-covered displays will contain watches under special LED lighting.

In the double showcases and extra-white glass columns assembled at 45°, indirect lighting will highlight the complexity of the exhibited pieces. The whole effect of this composed interior will be an architectural expression, like that found in the watches created by Richard Mille; a most refined expression of extreme modernity with the best that fine watchmaking has to offer today.


Source: Richard Mille
www.richardmille.com
Contact:[email protected]

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