Brosway, a leading fashion jewelry brand, launches its brand new line of watches. For Brosway, this is a homecoming to the world of timepieces. Initially, watchstraps and bracelets were the company’s main focus until 2002 when its world famous jewelry line was launched.



After selecting Penelope Cruz as the company’s spokes-model, Brosway is now ready to pass the “image” baton to the Italian National Rugby Team, a choice that communicates a strong and certainly sportier image. The rugby players, coming from the World Cup and soon competing in the Six Nations Championship, are the protagonists of the entire Brosway advertisement and communication campaign.



The choice was motivated by the strong coinciding values between the two realities. Brosway watches are “sportily elegant”, a philosophy perfectly in line with rugby’s typical “fair play” concept. Non-violent and spectacularly elegant, Rugby is a sport which produces strong emotions consequently reflected in these unique timepieces.



In partnership with FIR (Italian Rugby League), Brosway also created a limited edition Italian National Rugby Team watch.

Brosway watches feature a line for men and one for women. There are a total of 41 models ranging from chronographs to timekeeping ones with integrated quartz movement.

Source: Brosway Watches

www.brosway.com

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