“Making Time More Beautiful” is the name of Jaeger-LeCoultre’s global strategy to counter the threats to our planet. It aims not only to preserve the manufacturing company’s exceptional natural environment, but to support projects of international scope as well.

In this regard, the watchmaking company has entered into a three-year partnership with the UNESCO World Heritage Centre to support the preservation of outstanding marine sites that are in immediate need of protection. To make people aware of this environmental cause, Jaeger-LeCoultre will join the International Herald Tribune in publishing information about the eight selected Unesco World Heritage sites in its “Tides of Times” section.



In addition to financial support in the form of a donation, Jaeger-LeCoultre will sponsor the publication of the eight selected marine sites on eight special pages of the International Herald Tribune between September 2008 and March 2009. Furthermore, the websites of International Herald Tribune, the New York Times and the brand present additional information the heritage sites in photo documentaries while a growing archive is available for consultation.

The World Heritage Marine Programme supported by the Jaeger-LeCoultre manufacturing company is global in scope. Its aim is particularly to check the implementation of the approved operations, take part in training site managers and to provide technical support to states wishing to apply to have an ecosystem listed as a heritage site. In a first step, eight sites were selected according to two criteria: the urgency of immediate action and their position on the globe so as to maximize the international awareness of this initiative. They are:


 The Galapagos Islands (Ecuador)

 The Great Barrier Reef (Australia)

 The Gulf of Girolata (Corsica, France)

 The Sian Ka'an coast (Yucatan, Mexico)

 The Gulf of California (Mexico) and the whale sanctuary of El Vizcaíno (Mexico)

 The Tubbataha reef (Philippines)

 The Valdés peninsula (Argentina)

 Malpelo island (Colombia), Coiba National Park (Panama) and Cocos island (Costa Rica).

Source: Jaeger-LeCoultre

www.jaeger-lecoultre.com

Contact: [email protected]
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