The Europa Star Knowledge
25 August 2010 - As Confucius said, “Real knowledge is to know the extent of one’s ignorance.” The Europa Star Knowledge will give salespeople all the essential tools for understanding and selling fine timepieces.
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Servicing mechanical watches - an opportunity to shine
24 August 2010 - Lately, there has been some doom and gloom about the service aspect of the watch industry. Too many brands are doing a poor job of servicing watches - taking too long, not doing the job right the first time, and in general disappointing the end consumer.
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Inside the chronograph
24 August 2010 - Here is a riddle for you – What do people use to cook their egg in the morning? What is an integral part of their run after work? What is necessary for determining the winner of many sporting events? The humble chronograph.
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Crystal clear
24 August 2010 - Watch crystals are rarely referred to in the pages of Europa Star, except perhaps for the occasional mention in a watch caption, but the art of crafting sapphire crystal is a fascinating affair.
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What is maki-e?
Maki-e 蒔絵 – which literally means “sprinkled picture” – is the most sophisticated of all lacquer techniques, designating a decorative operation in which the design is created by delicately sprinkling gold or silver dust over lacquer – usually black – while it is still wet.
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Mechanical watches
I can’t seem to wear mechanical watches. Either they work sporadically or they don’t work at all on my wrist. Why is that?
Luigi Zanneti, La Spezia, Italy
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Perpetual calendars
What is a Perpetual Calendar watch and how does it work?
Maurice Duproz in Lyon, France
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Rubies
Why do watches have rubies in them?
Eleanor Hawkins, Lancaster, England
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Anti-shock devices
Recently I bought a sports watch and the salesperson told me that it was equipped with an anti-shock device. What is this device and how does it work?
Kino Tanaka, Japan
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Magnetism
Recently my watch began reading time in a most bizarre way. Someone told me it might be magnetized. What does this mean and how could it have happened?
Oscar Peterson, Oxford, England
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Temperature variations
Does temperature affect watches and if so, how is it compensated for?
Ribella Hortensia, Spain
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