Swatch Group

Swatch Group: the “vintage & silicon” strategy

INTERVIEW

Español Pусский

By Ash Longet and Serge Maillard

October 2019

Mido’s Ocean Star is 75 years old, but its new version, the Ocean Star Diver 600, is equipped with silicon. It’s an embodiment of the Swatch Group’s strategy: to combine vintage designs with new materials and technologies, thanks to the conglomerate’s powerful industrial base. We met Mido’s CEO Franz Linder to discuss the situation.

Swatch Group: the “vintage & silicon” strategy

INTERVIEW

Español Pусский

By Ash Longet and Serge Maillard

October 2019

Swatch Group: the “vintage & silicon” strategy

Mido’s Ocean Star is 75 years old, but its new version, the Ocean Star Diver 600, is equipped with silicon. It’s an embodiment of the Swatch Group’s strategy: to combine vintage designs with new materials and technologies, thanks to the conglomerate’s powerful industrial base. We met Mido’s CEO Franz Linder to discuss the situation.

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