Rolex launches its large-scale construction project in Bienne

Rolex launches its large-scale construction project in Bienne
Europa Star WorldWatchWeb, 3 July 2009    Español Pусский 繁體中文

The General Management of Rolex has recently announced its decision to begin construction of a major extension at the Manufacture des Montres Rolex site in Bienne.

The company thus gives a strong indication of its confidence in the future within the context of a difficult economic situation that has not spared the watchmaking sector. The building programme also demonstrates Rolex's firm attachment to the city of Bienne and the Canton of Bern. The project will bring the entire industrial production of Rolex movements under one roof.

A new state-of-the-art industrial complex
The two existing production units, Rolex 4/6, with a total volume of 170,000 m3, will be linked to a new state-of-the-art industrial complex with four floors above ground and three floors below ground, with a volume of 230,000 m3. The new complex will principally house an impressive automated stock and distribution system that will ensure the entirely robotized transport of components and finished products to the production workshops.


The new production facility combining these three elements (over 400,000 m3) will bring together all the assembly, machining, press, thermal and surface treatment, maintenance and laboratory activities. It will also feature an underground car park, a delivery area, a wastewater treatment plant, a large restaurant and several cafeterias.

Work on the actual site will begin in the coming weeks. The entire project is scheduled for completion in 2012.

Source: Rolex


Montres Rolex SA
Rue François-Dussaud 3-5-7
Case postale 1755
CH 1211 Genève 26
Tel : +41 (0)22 302 22 00
Fax : +41 (0)22 300 22 55

More Info
Watch of the Day Wednesday: Rolex Reference 6263 Cosmograph Daytona
13 May 2015

News - Watch of the Day Wednesday: Rolex Reference 6263 Cosmograph Daytona

Each Wednesday, we feature a special watch that caught our eye. This week, we profile a world record beater at auction by none other than the king of watches, (...)
RETAIL WORLD Friday: Rolex's Minimalist Marketing Strategy
17 April 2015

News - RETAIL WORLD Friday: Rolex’s Minimalist Marketing Strategy

Every Friday we shine a light on the marketing, distribution or sales strategies of brands or retailers. This week, we look at Rolex, the brand most readily associated with the world of (...)
Rolex Awards for Enterprise - Five Young Laureates video
1 July 2014

News - Rolex Awards for Enterprise - Five Young Laureates

Exciting projects such as employing technology to improve health diagnoses in the developing world, wildlife conservation in Africa and exploration in South America will receive support from (...)

Spotlights - Rolex

Established in 1920 in Geneva, Rolex has grown to become perhaps the most recognised watch brand in the world thanks to the canny marketing of its founder Hans Wilsdorf. Rolex is one of the few (...)
Jean-Frédéric Dufour Appointed New General Director of Rolex
14 April 2014

News - Jean-Frédéric Dufour Appointed New General Director of Rolex

Rolex has appointed Jean-Frédéric Dufour as General Director, putting him in charge of the world renown luxury watchmaker. Dufour, who currently runs watchmaking brand Zenith, will succeed to Gian (...)
Rolex's 2014 Young Laureates Jury announced
17 March 2014

News - Rolex’s 2014 Young Laureates Jury announced

A panel of prominent scientists, environmentalists, experts and entrepreneurs will select the five Young Laureates for the 2014 Rolex Awards for Enterprise. They will meet at Rolex headquarters (...)
Rolex video
24 February 2014

Videos - Rolex

Yacht-Master II by Rolex
Rolex Arts Initiative announces mentors for 2014-2015
24 October 2013

News - Rolex Arts Initiative announces mentors for 2014-2015

Olafur Eliasson, Alejandro González Iñárritu, Michael Ondaatje, Alexei Ratmansky, Kaija Saariaho, Jennifer Tipton and Peter Zumthor will be the mentors who will coach promising young artists on (...)

Europa Star is the premier provider of international watch industry news and information. For 85 years, we have supplied watch retailers, watch distributors, watch designers, watch agents and watch manufacturers with news from the international watch industry. Our web and print publications are of interest to the specialized watch trade and the world’s most knowledgeable aficionados, watch collectors and consumers. Our magazines and websites are available in several different languages, making them accessible to all international markets and an essential tool for anyone working in the watch business and all those passionate about watches.

© 2015 Europa Star - All rights reserved.